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ON THE CONTINENT V


eloroo started as a passion project between two lifelong friends from the UK who moved to Berlin. “I’d been in the bike industry for 10 years


already and I knew that I wanted to explore a bit more outside of the traditional setups we all know,” explains Richard Hudson, co-founder of Veloroo.


“I didn’t know in what capacity and then when Brexit was happening, I thought ‘right, I’m going now’ as I knew that once Brexit was completed at the end of 2020, my options would be dramatically reduced to start a new venture on the continent.” Fast forward to 2024, and Veloroo has locations in two of Germany’s biggest cities – Berlin and Munich. However, the Veloroo concept is quite different to the traditional German bike shop.


16 | March 2024


The appetite for cycling in Germany is different to that of the UK. Daniel Blackham speaks to Veloroo co-founder Richard Hudson to discuss the demand and how the business is helping some UK brands enter new markets


PHOTO: ALEXEJFEDOROV


Richard Hudson www.bikebiz.com


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