BRANDS


MADE IN YORKSHIRE


Restrap has become synonymous with producing high quality, technical bikepacking gear. Simon Cox speaks to international sales manager, Colin Williams, about the UK brand’s expansion


eeds-based Restrap is an increasingly global business, with distribution in a host of countries, as well as the establishment of an in-country fulfilment capability in the USA.


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Talk to us about how a business founded in 2010 finds itself here in 2024?


Simply put, the success of the past 14 years is down to a lot of hard work by a close-knit team dedicated to making the best bags, luggage and accessories possible, right here in Yorkshire.


Nathan [Hughes, Restrap founder] has grown Restrap from making pedal straps on a sewing machine in his back bedroom for himself and his friends, to a global business, by focusing on the advantages manufacturing in-house can offer. Staying close to our customers and the needs of the


46 | March 2024


market allows us to continue to be at the forefront of product development and offer innovative solutions to our customers. We’re also always working on interesting collaboration projects with like minded industry partners. We now sell Restrap via a retail network covering 30 countries and we’re looking to expand into more during 2024. We are not immune to the challenges facing the global


bike industry currently, but our inhouse manufacturing, global market and expanding product range gives us many opportunities for a positive 2024.


Gravel and adventure, does that mean the same thing to Restrap customers across the globe? What regional differences do you see? Are these noticeable in your product sales? Everyday our customers show us that adventure can be found anywhere on any type of bike, and we love seeing


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