BRANDS
Colin Williams
how people use our bags to support their journeys, whatever the length or terrain of that trip. The growth of gravel as a genre in recent years has really just given a name to the type of riding lots of our customers have been doing for decades. Regionally there really is not a great deal of variety in our sales, it is just the environments in which the bags are used that changes. This puts very different demands on the products and we are proud to see our bags being used in some of the harshest conditions found all over the world.
Does ‘Made in Leeds’ have a significant impact on winning new customers, driving sales, in international markets?
The quality of the product and the unique solutions we offer are the key reasons our customers give for their loyalty to the Restrap brand.
The “Made in Leeds” tag is a crucial part of the story that allows us to achieve the results we have, and we’re proud to be part of the small number of UK manufacturers still working in the UK bike industry.
www.bikebiz.com March 2024 | 47
Being able to offer a lifetime warranty on products that are handmade in the UK does have a positive impact on winning new business in all markets, but it is the quality of the product and back up that we offer that keeps people coming back.
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