NEWS HUB
Brose, Fazua and Mahle strengthen service networks in the UK
BROSE, Fazua and Mahle have all announced partnerships with established UK businesses to improve access to spares, servicing and warranty support. The central point of contact for Brose dealers in the UK
and Ireland will be the new e-bike Motor Centre Brose in Fordingbridge, a sister company of the e-bike Motor Centre. Fazua has announced a distribution partnership with Upgrade
Bikes. Upgrade will be responsible for UK distribution and sales of Fazua
spare parts and will carry out both warehousing and the delivery of products. This includes fulfilment of aftersales and warranty claims. Dealers will be able to place orders at
upgradebikes.co.uk
Norco signs exclusive distribution
partnership with Silverfish UK NORCO Bicycles has announced an exclusive partnership with Silverfish UK as the brand’s distributor for the UK and Ireland. The collaboration brings together Norco’s rider-first mountain bikes, crafted in the backwoods of British Columbia, and Silverfish’s award-winning expertise in the distribution of premium MTB and crossover brands.
Chris Hennessey, Norco international sales manager,
expressed excitement about the partnership, stating: “We are stoked to be partnering with the Silverfish team. Their passion for mountain biking and knowledge of the UK market fits perfectly with our own.” Silverfish celebrates its 25th anniversary in 2024 and the alliance with Norco marks a return to the distributor’s North Shore roots, where the journey began.
and benefit from quicker, cost-effective delivery from Upgrade’s HQ. Technical support will continue to be provided by Fazua in Ottobrun. ZyroFisher has
announced an exclusive partnership with Mahle Smart Bike Systems to offer dedicated UK aftersales support. Effective immediately, ZyroFisher will become the primary point of contact for UK-based Mahle customers seeking assistance with product enquiries, technical support, and warranty services.
Ison appointed UK distributor for Hayes Disc Brakes
HAYES Bicycle Group has announced the appointment of Ison Distribution as its UK distribution partner for Hayes Disc Brakes. The partnership is expected to provide retailers and customers with better access to the disc brakes product range. Clayton Goldsmith, Hayes aftermarket sales manager, said: “I couldn’t be more pleased to partner with Ison for distribution and build on all the great momentum Hayes has rolling right now.
“Lloyd and his team have a great portfolio of products and offer a top-level experience for dealers across the UK. We’re looking forward to Ison flying the Hayes flag and getting the best brakes into the hands of the best dealers.”
Adaptive DCS to represent UDOG in the UK
UDOG, the Italian brand of cycling shoes and accessories, has appointed Adaptive DCS as its exclusive sales representative in the UK. This strategic partnership is a significant step in
UDOG’s commitment to expanding its presence and providing services in the UK market.
www.bikebiz.com
Adaptive DCS is now also responsible for UDOG distribution in the UK. The company is keen to hear from anyone with
interest in becoming a stockist or wanting to know more about UDOG and will be actively reaching out to a targeted list of retailers over the coming months.
March 2024 | 11
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