DISTRIBUTOR
gravel demo bikes. Her wealth of cycling knowledge and experience of racing Reillys means she is perfectly placed to advise dealers, mechanics and bike fitters on the product range. To support dealers, Reilly offers a good margin, no minimum order, free UK shipping and a full range of high- resolution marketing assets. Price drops on a selection of bikes are available for dealers who wish to keep a Reilly permanently in store. The current deal offers 54% margin on a full-build XS Gradient or Spectre with free shop logo as a decal or ano finish on the frame. The Reilly sales team also showcases the full range at key trade shows. COREbike, Bespoked and Rouleur are all in the diary for the current year. New for 2024 will be Reilly’s continued presence at gravel events across the country. This is a more relaxed way to view the bikes, often accompanied by a chat and a few beers (in some cases, lots of chat and lots of beers). So far, Reilly has pencilled a presence at Hell of the Ashdown, Battle on the Beach, the Dirty Reiver, North London
26 | March 2024
Dirt, Gralloch, Gritfest, Raiders and King’s Cup. Not everyone can attend these events which is why shop demo days have become sucha key focus of Reilly’s sales plan for 2024.
“Without experiencing a Reilly ride, it’s difficult to put into words the feel of riding a titanium bike and we want to share this with as many cyclists as possible” said Wiltshire. Being a small business, Reilly can tailor these demo days to suit the dealers’ demands. Some shops prefer having the bikes in store for customers
to view over a coffee, while others favour a community ride. These rides have proved to be hugely popular and successful for Reilly and the dealers alike. For those shops where a demo day isn’t right, Reilly is happy to leave bikes in store for customers to test ride in their own time, subject to availability. If you are considering stocking Reilly or looking to refresh your Reilly offering in store, contact: petraw@reillycycleworks. com to see how she can help bring Reilly and titanium to life for your customers.
She will be visiting shops in Devon, London, the midlands, Herefordshire, Manchester, Cheshire, the Peak District and the north east throughout March and April.
www.bikebiz.com
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