CONTENTS 22


11


 NEWS HUB 7 The latest developments from across the bike trade


 BIKEBIZ AWARDS 2024 11 We round up the reaction from the BikeBiz Awards 2024 in association with Push


 DISTRIBUTORS 22 In this month’s distributor, BikeBiz catches up with Brandon Powersports’ managing director Hamish Brandon


 FEATURE 26 BikeBiz speaks with Morten Larsen of Bikedesk to discuss the firm’s first year in the UK market, how retailers have been reacting and what is set to come


 APPOINTMENTS 30 This month’s movers and shakers throughout the cycle


industry


 MICROMOBILITY 32 Daniel Blackham sits down with Peter Mildon, COO and co-founder of VivaCity, to discuss changes in how traffic data and behaviour is tracked, the road diet, and rural vs urban settings


38 Tenways has launched a UK operation. BikeBiz talks to Greg Vanner about the brand’s history, creating awareness, and why now is the right time to enter the UK market


42 Rebecca Bland speaks to Skarper co-founder Uri Meirovich about the brand’s origins and its recent launchet


 BRANDS 44 Vittoria is a brand which focuses all of its research and development into cycling. Simon Cox speaks to Bruno Tecci, Stijn Vriends and Vanessa ten Hoff from the Italian company about its ethos and culture


52 Five minutes with Bridgedale Socks


 PRODUCTS 54 Sector guides including pedals and footwear, and wheels, tyres and inner tubes (P59) as well as a glance at some of the industry’s latest launches (P65)


56


www.bikebiz.com


@bikebizonline


bikebiz


DECEMBER 2024


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