BRANDS


shod riders in Cyclocross and the latest Gravel World Championships. This came following dozens of medals won in Paris, having already claimed the MTB World Cup in the toughest discipline for a tyre: the Marathon. Tecci points out “We count the victories of the pros in races because they’re easy to measure, but for us, these are just as important as the daily personal victories of the amateurs who follow us and show us so much love on social media, at events, and everywhere. These are communities passionate about cycling, just like we are.” Speaking with Tecci, BikeBiz had the opportunity to pose a few questions to Vittoria chairman and CEO, Stijn Vriends, and chief innovation and marketing officer, Vanessa ten Hoff, exploring the ethos and the culture which delivers innovation and performance for a global business with an Italian heart.


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