ADVERTORIAL


SPONSORED ARTICLE IN PARTNERSHIP WITH YAMAHA BUILDING THE FUTURE EBIKE TOGETHER BikeBiz looks at Yamaha’s PW-LINK system and how the brand is creating close relationships with OEMs


A new era of industry co-development The two-wheel world changed forever when Yamaha created the world’s first production eBike in 1993. Providing instant drive, the company’s revolutionary Power Assist System (PAS) added an extra dimension to the cycling experience, enabling riders to enjoy a whole new feeling of freedom while retaining the essential enjoyment of riding. Three decades later this innovative Japanese company is about to take another leap forward with the introduction of its PW-LINK


48 | December 2023


www.bikebiz.com


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