BRANDS BEANDS
facility, then on to markets as finished products ten Hoff: “There’s no difference in terms of product quality output. In Thailand, we can rely on a truly unique rubber expertise. The development collaboration between our Italian and Thai colleagues is total; we are one team. Furthermore, our factories in Thailand are located right where rubber is produced, practically at zero kilometres. This, therefore, helps with logistics.” Will we see the technology and innovation that made the
Terreno Pro T60 Mixed gravel tyre introduced across the wider Vittoria range? Vriends: “In the second half of 2025, we will expand the
Terreno gravel range with an entire line of PRO products. Like the Terreno PRO T60, they will have a cotton casing, be sustainable, and offer top performance in racing across all types of terrain. We started with gravel, but as I said before, we see the future in these products. Our R&D efforts are constant, and the three words that guide us are innovation, sustainability, and passion, all inseparably linked.”
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Vittoria has its own test track, Vittoria Park, located alongside the Brembate Head Office: How does this play a part in the development and testing of new tyres? ten Hoff: “Vittoria Park plays a fundamental role. It’s a large playground open to all cycling enthusiasts, but it’s also an integral part of Vittoria Labs (the most advanced bicycle tyre system research facility), which we’ll be opening at our HQ, following the ones in Thailand, at the end of October. We combine lab machine tests with field tests at the Park, and not only that – we also use telemetry testing to gather every possible data point for each prototype. Our goal remains: to make the most advanced bicycle tyre systems in the world.” Talking with Tecci, he points out that, “with the 2024 UCI
Track World Championships, yes, as proud Italians we cheer for the Italian national team. However, we also cheer for all the other national teams using Vittoria tyres. And even for those who don’t - in the end, we’re cheering for cycling itself: Our passion is for people riding bikes, no matter the type, or reason.”
December 2024 | 47
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