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in supporting the company’s global distribution partners. “We are thrilled to welcome Alex
Wassmann to our management team,” declared Rick Sutton, Enduro’s global business development and marketing director. “In tandem with our distribution
partners, Alex will be laser-focused on educating retailers and riders about Enduro’s bearing and component performance and durability advantages.” Working with major cycling brands for three decades, Wassmann takes a wealth of cycling industry experience to Enduro. He has held key roles in product
development, technical support, marketing, and strategic global partnership development.
“I am honoured to join the Enduro Bearings team,” Wassmann added. “Over the years, I’ve watched the company earn the trust of hundreds of bicycle and component manufacturers. The growth of the product line and the company’s aftermarket strategy are spot- on.
“Matt Harvey (company co-founder) and the Enduro team are a rare combo of an open-hearted culture paired with a dogged passion to design and execute brilliant solutions for real-world riders.”.
Jonty Bright, Silverfish UK
Jonty Bright has joined Silverfish UK as the company’s bike sales manager for North England and Wales. With a history in the industry and a passion for bikes, Bright is set to elevate the presence of Yeti Cycles and Norco
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Jonty Bright
across these key territories for the distributor. Alex Metcalfe, Silverfish’s commercial
director, said that he “couldn’t be more hyped” to have Bright on board. Metcalfe continued: “He has a proven track record of building world-class brands in the UK market, and his in-depth knowledge of the industry is second to none. “We are confident that his expertise will not only strengthen our relationships with dealers and customers but will also continue to elevate Yeti and Norco’s presence throughout the region.” With Bright’s appointment, Silverfish is looking to reaffirm its commitment to “delivering the best” in MTB performance and customer service. Bright shared his enthusiasm about the
new role, saying: “Joining Silverfish feels like a dream come true. “I’ve admired Yeti and Norco for years – these are brands with such strong heritage and innovation in the mountain biking world. To now be a part of building their presence here in North England and Wales is an opportunity I’m incredibly excited about.
Marco Hinzer
“The Silverfish team is as passionate as I am, and I can’t wait to get out there and share that with the community. Having tested out the bikes, I know I’ve made a great choice coming to Silverfish.”
Marco Hinzer, Lightweight
Lightweight has confirmed Marco Hinzer as the brand’s new marketing manager. The 37-year-old, originally from
Nuremberg, now based in Munich, is a recognised marketing expert with extensive knowledge in the cycling industry and media. As a former media sales and marketing
manager, Hinzer is well-versed in the latest market and product trends within the cycling sector and brings with him a broad network. With his experience and progressive working style, he is expected to support the Lightweight brand across the entire marketing mix, contributing to the brand’s ongoing repositioning. Hinzer’s involvement as a rider and organiser in events emphasises his passion for cycling and its community.
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