MICROMOBILITY


NO TIME LIKE THE PRESENT


Tenways may be a new name to many but it has built a significant following on the continent. Now, the brand has launched a UK operation. BikeBiz catches up with Greg Vanner to discuss its history, creating awareness, and why now is the right time to enter the UK market


enways were formed when cycle enthusiasts and experts in the bike trade came together with the mission of building a greener and more sustainable world by designing high quality but affordable e-bikes.


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With the vision of “Being the Companion Energising Every Rider,” the founders imagined a greener world with an e-bike at every doorstep. Building a community of e-bikers was also a key aim – if the popularity of Tenways’ Facebook page is anything to go by, it’s already well on the way to achieving this.


38 | December 2024


Following successful crowdfunding in 2021, Tenways models rolled onto streets around the globe. In an impressively small amount of time, Tenways now


have a headquarters in the Netherlands and a vertically integrated global manufacturing and supply chain, as well as knowledge of every process in the e-bike manufacturing world. Tenways sees itself as a lifestyle brand – meaning its key focus is the commuter and leisure market, not necessarily a “hardcore” cyclist. The bikes are designed to be visually attractive, lighter


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