BRANDS


FOR CYCLING ONLY


Vittoria is a brand which focuses all of its research and development into cycling. Simon Cox speaks to Bruno Tecci, Stijn Vriends and Vanessa ten Hoff from the Italian brand about the brand’s ethos and culture.


I


n the lead-up to the recent UCI Track World Championships Vittoria took to social media to boldly state: “We don’t make tyres or accessories


for cars, trucks, or aeroplanes. All of our innovation, all of our sustainability efforts, and all of our passion go into cycling - and only cycling. “ Not much room for ambiguity here then. Bruno Tecci, global marketing director at Vittoria points out: “We are a brand by cyclists, for cyclists, in every cycling discipline: from track to gravity, from niche disciplines to those enjoyed by the masses; from clean, polished, rarefied ones to those full of mud and dust - we know how to win in every one of these disciplines.” In 2024, the business further extended its list of victories in road cycling and saw dominant performances for Vittoria


44 | December 2024 www.bikebiz.com


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