APPOINTMENTS This month’s movers and shakers throughout the cycle industry...
sports globally, and in both professional sports and health clubs in the UK, there is still significant untapped potential in the global health club sector, and I’m excited to join the team at this pivotal moment and help expand our presence worldwide, unlocking new opportunities and driving growth across international markets.”
business appointments, and she will start immediately. Harrison recently served as the former
Prime Minister’s Parliamentary Private Secretary at the time when Gear Change was developed under Boris Johnson’s Government.
Sam Theyers Sam Theyers, Wattbike
Wattbike has announced the hire of Sam Theyers as its new commercial sales director.
This hire marks a strategic step as
Wattbike seeks to expand its global footprint in leading health clubs across key international markets, including the USA, Europe, the Middle East, and APAC. With 25 years of experience working with industry giants such as Life Fitness, Fitness First, Ezdihar Sports, and LA Fitness, Theyers takes an understanding of the fitness sector and a number of international connections. His expertise in managing major
international accounts and fostering strategic partnerships positions him to spearhead Wattbike’s commercial growth. “I’ve been a passionate supporter
of Wattbike for over a decade,” says Theyers. “It’s the go-to choice for elite athletes and professional sports teams worldwide, unmatched in its precision and performance. “While Wattbike has achieved
remarkable success across professional 30 | December 2024 Trudy Harrison Trudy Harrison, Fusion Media
Fusion Media has appointed former Government Minister Trudy Harrison as a senior advisor. This appointment comes as part of a
wider expansion of the agency’s public affairs department. Harrison was previously the Member
of Parliament for Copeland since 2017, and a Minister in both the Transport and Environment (Defra) departments. She brings a wealth of experience, and
her appointment reflects Fusion Media’s commitment to delivering insight and strategic advice to its clients. As a former Minister, her appointment
has been considered by the Parliamentary Advisory Committee on
Alex Wassmann Alex Wassmann, Enduro Bearings
Enduro Bearings has announced the addition of Alex Wassmann as the company’s new sales and marketing director for the Americas, Oceania and East Asia. Wassmann will play a crucial role
www.bikebiz.com
She was also the Minister responsible for active travel at the time of the formation of Active Travel England. Following the announcement, Harrison said: “Getting more people active is a mission that I’m really passionate about and I was fortunate enough to be able to progress this in Government. “After standing down at the last election, working with Fusion to help get more people cycling, walking and wheeling is a brilliant opportunity to continue to make a difference.”
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