NEWS HUB Eurobike to segment show and launch Mobifuture for 2026 F
ollowing his opening remarks at the launch of the 33rd Eurobike, Fairnamic managing director,
Stefan Reisinger, announced that they will launch a new mobility show in 2026. According to Eurobike
organisers, Fairnamic, the bike and ecomobility industry is undergoing a transformation, and they are actively involved in shaping this. The organisers announced that in addition to Eurobike, there will be a new trade fair for light electric
vehicles – Mobifuture, which will run alongside Eurobike in 2026. Fairnamic says the aim is to “better meet the diverse requirements of both the sporting bicycle and pedelec segments, as well as the dynamically growing micromobility market.” They plan to achieve this via target group-oriented communication and maximum relevance for exhibitors, trade visitors, and consumers. According to fairnamic, by launching Mobifuture and repositioning Eurobike,
they are creating a synergistic trade fair concept from 2026 that caters to two growing industries, and simultaneously considering the interests of bike and e-bike companies.
Eurobike and Mobifuture will take place on 24-28 June 2026.
LOOK Cycle appoints Adaptive DCS as UK sales agent
Shimano launches European call-for-evidence to tackle urgent Bicycle Mechanic shortage
Europe has launched “Nextgen Mechanics: Advancing Cycle Mechanic Standards & Careers Together”, a new call for evidence aimed at tackling the growing shortage of skilled bicycle mechanics across Europe. As cycling continues to expand,
driven by e-bikes, cargo bikes, leasing bikes, and the transition to sustainable transport, the demand for high-quality repair and maintenance services is rapidly outpacing the available supply of bicycle mechanics in Europe. This is a collaborative initiative, with Shimano Europe & Cycling Industries Europe, that aims to bring in a broad alliance of stakeholders committed to strengthening the profession, raising standards, and inspiring the next generation of cycle mechanics.
LOOK Cycle has announced a new distribution structure for the UK market, with Adaptive DCS appointed as the official UK sales agent for LOOK bikes and frames, effective as of July 1st, 2025. This change, which applies across England, Wales, Scotland and Northern Ireland, is designed to improve product availability, simplify ordering for retailers, and provide increased support through a UK-based partner. This update applies exclusively to the
distribution of bikes and frames. Distribution of LOOK pedals in the UK
remains unchanged and continues to be managed exclusively by ZyroFisher.
Megamo to launch in the UK with AlsoBikes partnership
Megamo, best known for its gravel and mountain bikes, is officially coming to the UK. The news from AlsoBikes confirms
a partnership with Megamo to “efficiently and effectively launch the brand in the UK.” As of the 1st of July, AlsoBikes are handling all sales, distribution and import needs for the brand, and, with this in mind, are keen to grow the Megamo UK retail network.
UK businesses keen to hear more about Megamo are able to contact the AlsoBikes team, Adam and Sophie Browne. Interested UK retailers can contact the UK Megamo team via
uk@megamo.com. Alternatively, call Sophie on +447552492967 or Adam on +44 7552 599 759
8 | August 2025
www.bikebiz.com
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