INTERVIEW Steve Edgell, Managing Director, Uprise Bikes Jonathan Davies, Co-founder, Conductor
“2025 has been an exciting year so far for Conductor. Although budgets are reduced, the opportunities to produce exceptional creative, branding, advertising and communications are still there. The current conditions of the industry reinforce our belief that businesses need to work harder to clearly and creatively tell their brand & product stories. With the opening of our Taipei office, our reach and connections in the region are further strengthened. The months of planning are starting to pay off, and we’re very optimistic about the remainder of 2025 and into 2026.”
Anthony Foy, Performance Engineer, Breakthrough Sports
The high-performance triathlon sector is thriving for 2025. Building on the momentum from last year’s Paris Olympics, coupled with significant, multi-faceted investment in multiple global triathlon series, the sport is performing exceptionally well. The financial trickle-down effect is evident, with
more elite athletes investing within tier 1 testing and optimisation services, mirroring the innovation, performance and evaluation strategies of WorldTour road cycling teams. Participation among age-group athletes is also on the rise with capacity full races, creating a direct correlation between growing numbers and reinvestment across all demographics within the sport.”
Dominic Loh, Director, FUNN
“2025 so far is a mixed bag of positives and uncertainties. We are witnessing the beginning of change in the rules of play in global trade, with the tariff from the US set to stay. No one has immunity. The fact that there is evidence of changes at the recent Eurobike, the influx of Chinese manufacturers and Chinese Brands taking on the main halls, reminds us to keep evolving and change with time and trend. That is the key to being above everyone else. Funn MTB Component is fast approaching 30 years in the business. We are cautiously doing well for 2025 so far, and we will see if summer 2025 will be one worth remembering.”
Yoseph Assefa, CEO, Leafy Bikes
“2025 has been a breakthrough year for Leafy Bike. After building a strong customer base across multiple U.S. states, we’ve expanded internationally, launching operations in Addis Abeba, Ethiopia, and now taking orders across Europe. As demand for sustainable, affordable transport continues to rise, Leafy Bike is proud to deliver a solution that’s both practical and empowering. Our mission is simple: to make electric mobility accessible to people and communities everywhere. From city streets in the U.S. to neighborhoods in Africa and Europe.”
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Harmen van Es, Platform Manager at Stichting DST
“The first half of 2025 has confirmed that digitisation remains high on the agenda for suppliers. Many already share their product data with retailers via our DST platform, and since the start of this year, we’ve seen a notable increase in the number of new suppliers joining in. This allows retailers to access real-time product availability and integrate it directly into their websites. It’s a great step toward more seamless and efficient collaboration across the supply chain.”
There’s no denying the bike retail market has faced significant headwinds. A combination
of overstocks, aggressive discounting, and a natural drop-off in consumer demand post- COVID has forced many to rethink how they operate.
On the surface, our decision to open two new Uprise Bikes stores
last year might have seemed bold—if not foolhardy. But our approach has always been to differentiate through experience, service, and authenticity.
By focusing on showcasing the best new products in-store, running engaging launch events and demo days, and investing in real hospitality—not just transactions—we’ve built a loyal and growing customer base. The result? Above-forecast sales both in-store and online, despite the broader market climate.”
August 2025 | 19
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