FEATURE


Moon Cycling: From OEM to Ongoing Innovation in Bike Lighting


Wesley Shuen, Head of Growth Sales and Marketing at Moon Cycling, discusses the brand’s journey since 1996, highlighting its commitment to cyclist safety, stringent quality control, and future advancements in bike light technology.


Titan Max with front mount


Take us back to 1996. Tell us the origins of Moon Sport and the beginnings of your brand’s story in the cycling world? Back in 1996, we began as an OEM manufacturer in Hong Kong, delivering our expertise in technology, design, and quality to the cycling industry. After nine years of refining our craft and earning strong market feedback, we officially  own brand, bringing innovation and true value to riders everywhere.


Looking back over Moon Sport’s journey, is there a particular product or a moment of technological breakthrough that stands out, or something you’re really proud of?   


10 | August 2025


 Lumen Output. These innovations significantly improved rider protection through smart lighting.    By offering these models at more affordable prices, we’ve made cutting-edge safety tech accessible to even more riders.


This evolution in smart cycling lights is something we’re truly proud of—it reflects our commitment to innovation and safety for all cyclists.


You’ve said that before bringing a product to market, it will go through rigorous testing and reviews. Talk us through that.


 www.bikebiz.com


Page 1  |  Page 2  |  Page 3  |  Page 4  |  Page 5  |  Page 6  |  Page 7  |  Page 8  |  Page 9  |  Page 10  |  Page 11  |  Page 12  |  Page 13  |  Page 14  |  Page 15  |  Page 16  |  Page 17  |  Page 18  |  Page 19  |  Page 20  |  Page 21  |  Page 22  |  Page 23  |  Page 24  |  Page 25  |  Page 26  |  Page 27  |  Page 28  |  Page 29  |  Page 30  |  Page 31  |  Page 32  |  Page 33  |  Page 34  |  Page 35  |  Page 36  |  Page 37  |  Page 38  |  Page 39  |  Page 40  |  Page 41  |  Page 42  |  Page 43  |  Page 44  |  Page 45  |  Page 46  |  Page 47  |  Page 48  |  Page 49  |  Page 50  |  Page 51  |  Page 52  |  Page 53  |  Page 54  |  Page 55  |  Page 56  |  Page 57  |  Page 58  |  Page 59  |  Page 60  |  Page 61  |  Page 62  |  Page 63  |  Page 64  |  Page 65  |  Page 66  |  Page 67  |  Page 68