FEATURE
with the ZyroFisher team. “We have taken feedback on board from our new promoter survey and dealers, I’m not saying it’s perfect, but we’re making improvements to things like search functionality, content and data to improve our offering,” explained Adrian.
Something that might not be reflected outwardly is the passion the team have for cycling, and for the people they work with, “we’re a passionate, committed business,” Adrian said. “If there’s a problem, or if we get feedback from customers,
we’ll try to make changes to accommodate that. We’re listening to feedback all the time, actively working to make people’s lives easier because it’s a balance, and they’re important to you, and you’re important to them. We’ve got great brands, great staff, and we’ve got great customers. Our customers mean a lot to us.” The industry has weathered several storms in recent years, when considering the changes and the lessons learned, Nadine Thompson, who joined as ZyroFisher’s CCO around 18 months ago, is focused on ways in which they can add value to the cycling industry, doing so by offering marketing, consumer insights, and end-to-end brand representation. “Today, our operation at ZyroFisher is fully digital, giving us the ability to make decisions based on real-time data, AI-driven data insights, B2B ecommerce, and CRM tools,
all allowing us to remain competitive and efficient,” Nadine explained. There are still uncertain times ahead, with new challenges to navigate. When considering what this might look like, David McKittrick adds insight that reflects on the change he’s seen working in the industry for over 25 years, “I am sure most people would agree that online market pricing is the biggest challenge. Some retailers manage this better than others, and many focus on the services they offer that differentiate them from pure online players.” Despite the challenges, what’s clear from the team is the past two years have been a time of recovery. Looking back, the business has made changes that reflect the wider industry landscape, feedback from dealers and working in partnership with their brands. The focus has been on creating a strong foundation and how they differentiate themselves in the market. ZyroFisher has evolved from what once was a founder- led business, and whilst elements of the entrepreneurial spirit remain today, 30 years on, they have built and developed on that heritage. In regard to the future, discussions about what that looks
like happen regularly; for now, the focus remains on adding as much value as possible for partners and customers. Whilst cautiously optimistic about the future, ZyroFisher are excited about what lies ahead.
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August 2025 | 31
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