INTERVIEW
extensive experience in vehicle dynamics across Pirelli’s R&D divisions. On rough surfaces (average tarmac can often be a rough surface), the general rule is: the wider the tyre, the better the performance in nearly every aspect. While there are a few exceptions, this principle is well-established in other sectors and is only now being fully embraced in the world of cycling.
Our goal is to use bio-based or recycled materials that not only reduce environmental impact but also outperform their fossil-based counterparts. This is not an insignificant challenge - recycled chemicals often deliver lower performance than virgin materials, and high-performance bio-based alternatives are rare, complex to manufacture, and difficult to integrate into advanced formulations. This is the demanding work we’re tackling on a global scale. And being part of a larger organisation gives us, as the cycling division, a significant advantage in making these innovations a reality.
Recently, you brought out the 40mm width P ZERO Race and the Cinturato EVO, currently up to 40mm, with wider sizes up to 55mm coming soon. What was the decision behind this, and how has it been received by the market? This direction was driven both by market trends (subtle demand shifts and broader trend analysis) and by performance-based insights and analysis drawn from our
38 |August 2025
At Eurobike, you launched a new collaboration with the CAST MTB Collective. How did this collaboration come about, and what does it mean for the products in this range? This collaboration began with a shared belief in their business model: putting riders at the centre of the business, not treating them simply as brand ambassadors with sponsorship contracts. That approach resonated with us as a genuine and honest way to engage with the cycling community. While our structure as a large and complex organisation
makes it more difficult to fully implement such a rider-centric mission ourselves, it felt natural to support CAST in doing so. Their focus on rider-driven product performance aligned seamlessly with our values. We saw it as an opportunity to extend Pirelli’s technology to a different type of consumer, co-developing products hand-in-hand with the CAST team, using our expertise to bring their vision to life. Importantly, this initiative doesn’t overlap with the Pirelli range of gravity tyres, which remain focused on World Cup-level racing and the relentless pursuit of ultimate performance. We see CAST as a complementary project, both in terms of brand positioning and product range, offering something distinct to the broader Pirelli ecosystem. Distributed in the UK and Ireland by Extra UK
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