BRANDS Hiplock Urban D
We’ve always tried to strike a balance between strength, portability and ease of use. And as we work on what’s next, we’ll keep listening, testing, refining and releasing products that genuinely solve everyday issues for riders. Hiplok has become known as the home of anti-angle security, so we’ll continue to expand the anti-angle grinder 1000 Series line-up. Building on the knowledge we now have of making some of the most trusted D locks in the world, we will launch the Hiplok Urban D this autumn, a
Testing the D1000
gold-rated D lock with extended locking for the everyday rider.
What role does the ZyroFisher partnership play in reaching more cyclists, and what’s next for Hiplok in the UK and beyond? Ben: Our partnership with ZyroFisher has helped us reach more cyclists across the UK. They have strong relationships with bike shops and retailers of all sizes and know how to explain the value of quality security to both the trade and customers. Thanks to the partnership, our products are now available
in more shops, particularly independent bike shops, where advice and trust go a long way in what riders choose to buy. That’s helped more people see our range in person and understand the difference Hiplok makes. John: And the communication goes two ways. The teams in our independent bike shops are the people closest to customers and products, so we rely on their feedback to drive future product development. In fact, the feedback from UK IBDs has been key to the development of Hiplok Urban D, which will hit stores in October. Looking ahead, we’ve got more to come, including new
products, exciting new partnerships, and more growth outside the UK. The motorcycle security side of the business is also expanding rapidly. But our focus is still the same as it was when we started: to make life harder for bike thieves and easier for riders.
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