ADVERTORIAL
The session “Shared Challenges for the Bicycle and Automotive Industries” will explore intersections between the two sectors, emphasizing topics such as sustainable transportation strategies, technological innovation, infrastructure development, and cross-industry collaboration. The session “Investing in the Cycling Industry” will
address investment opportunities and challenges in the bike sector, including current trends, funding models, and incentive programs that support growth and innovation in this crucial pillar of green mobility. In “The Economic Value of Sustainable Mobility,”
speakers will discuss the broader impact of eco-friendly transport—on industries, job markets, innovation ecosystems, and the opportunities it creates for both businesses and society. Keynotes from cycling leaders will offer further insights.
Speakers will include Ulrich Prediger (Founder, JobRad), Dr. Sandra Müller (CEO, Riese & Müller), Christina Diem Puello (CEO, Deutsche Dienstrad), and Wasilis von Rauch (CEO, Zukunft Fahrrad).
Cycling & Micromobility Area and Test Track in the IAA Open Space Bike and micromobility fans will also enjoy the Cycling & Micromobility Area in the northern section of Ludwigstraße, just before the Siegestor, in the publicly accessible IAA Open Space in downtown Munich. Visitors can test a wide range of new models—from cargo bikes and e-bikes to electric scooters—up close. A special Cycling & Micromobility Course will
feature test modules designed to simulate real road conditions. The track will include elements such as rough cobblestones, speed bumps, curbs, gravel surfaces, tight corners, and acceleration zones. A particular highlight will be the Cycling Test Track in the English Garden, offering a scenic four-kilometre loop.
www.bikebiz.com
More Highlights in the IAA Open Space: Family Trail, Live Events & Citizens Lab Another must-see: the Family Trail in the IAA Open Space. Children can explore tomorrow’s mobility through interactive exhibits hosted by IAA Open Space partners. A stage at Geschwister-Scholl-Platz near Siegestor will feature live performances and themed days focused on careers, family, and the next generation of innovators. At the Citizens Lab on Marienplatz, visitors will have the chance to share their ideas and expectations for the future of urban mobility and engage directly with experts from politics, business, and academia.
Get Your Tickets Now and Experience the Future of Mobility Tickets for IAA MOBILITY 2025 are already available. Trade visitors can purchase tickets for the IAA Summit on the official IAA MOBILITY website. Access to the IAA Open Space in downtown Munich is free and open to all.
For more information and tickets, visit:
www.iaa-mobility.com
August 2025 | 23
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