BRANDS


Yamaha eBike Systems Discusses Brose Acquisition and Future Growth


Eurobike saw the launch of Yamaha’s new PW-Link system, as the brand showcased three new motor options. What you couldn’t see on the stand was the focus on post-sales service support, for retailers and customers alike: Arguably the most important aspect of Yamaha’s launch.


In the days leading up to Eurobike, we sat down with Fabio Marzola, Division Manager of eBike Drive Units & Systems, to talk about how the future has been shaped by recent events, and what the pending arrival of Brose means for the future of Yamaha and e-bikes.


14 | August 2025 www.bikebiz.com


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