BRANDS W 


Since winning Parts & Accessories Brand of the Year in 2024, how has Hiplok’s cycling strategy evolved, product-wise and commercially? Ben: Winning the award was a proud moment for the team. It gave us a chance to reflect on how far we’ve come and reminded us why we started Hiplok in 2011, to design innovative, high-quality security products that riders actually want to use.


John: From a product point of view, we’ve continued doing what we’ve become known for: innovating with a focus on real-world use. The 1000 Series set a new benchmark for anti-theft protection, and we’ve been building on that. Customers asked for a practical way to carry our D1000 and DX1000 locks, so we launched the BR1000 mount.


Hiplock E-DX


www.bikebiz.com


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