BRANDS
Ben: Commercially, we’ve seen growing demand from all types of cyclists, not just commuters, but also cargo bike users, e-bike riders, motorcyclists, and people in busy urban areas who want peace of mind when leaving their bikes locked up. Our approach hasn’t changed massively. Our brilliant marketing team creates all our campaigns in-house, and our sales and operations teams are extending our distribution network internationally to keep up with consumer demand, through local bike shops, bigger retailers, or our website. John: The landscape is constantly shifting, but product
development is part of Hiplok’s DNA. We’ve stayed ahead by launching new products every year since the first Hiplok ORIGINAL in 2011.
The launch of the 1000 Series gained a huge amount of positive media coverage. How has the response from media and customers shaped what comes next from the product team? Ben: The response to the 1000 Series has been brilliant from media and riders all over the world. Seeing people put the products to the test, review them honestly, and then trust them to protect their bikes means a lot. It confirmed what we suspected back in 2021 when we launched the
Hiplock BR1000
world’s first portable anti-angle grinder D lock, the Hiplok D1000. There’s a need for ultra-high security options, especially now that theft involving power tools is sadly so common. John: The feedback we receive influences everything from the materials we use to how we refine usability.
Hiplock Original
50 | August 2025
www.bikebiz.com
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