AUGUST 2025


CONTENTS 32


27 FEATURES


10 Wesley Shuen, Head of Growth Sales and Marketing at Moon Cycling discusses the brand’s journey.


18 We ask ‘how has 2025 been for you so far’ to people across the industry to gauge how this year is going.


27 We visit ZyroFisher’s HQ in Darlington to find out more about the people behind the business as they celebrate 30 years of distribution.


BRANDS


14 Simon Cox sat down with Fabio Marzola, Division Manager of eBike Drive Units & Systems, to talk about the future of Yamaha.


49 Simon Cox takes five to chat with Hiplok Co-Founders John Abrahams and Ben Smith.


OPINION


24 Peter Eland, Technical & Policy Director for the Bicycle Association outlines how the industry-led e-bike safety assurance scheme is taking shape.


41 Tandem Group shares how they have positioned themselves at the forefront of the junior cycling category.


46 Laura Laker delves into the issues with fake e-bikes and what’s happening within the industry.


ADVERTORIAL


22 IAA Mobility shares insights into what this year’s show has in store.


49 65 www.bikebiz.com at the heart of the cycle industry www.bikebiz.com August 2025 | 5 @bikebizonline bikebiz bikebizmag bikebiz INTERVIEW


32 BikeBiz talks to Eovolt about the rebrand to UTO and what this means going forward.


36 Samuele Bressan, Head of Global Marketing of the Cycling Division at Pirelli shares insights into the brand.


REGULARS News Hub


7 The latest news from the cycle industry


Products New products and sector guides, including new products (53), mountain bikes, accessories and clothing (57) and winter accessories and clothing (65).


Page 1  |  Page 2  |  Page 3  |  Page 4  |  Page 5  |  Page 6  |  Page 7  |  Page 8  |  Page 9  |  Page 10  |  Page 11  |  Page 12  |  Page 13  |  Page 14  |  Page 15  |  Page 16  |  Page 17  |  Page 18  |  Page 19  |  Page 20  |  Page 21  |  Page 22  |  Page 23  |  Page 24  |  Page 25  |  Page 26  |  Page 27  |  Page 28  |  Page 29  |  Page 30  |  Page 31  |  Page 32  |  Page 33  |  Page 34  |  Page 35  |  Page 36  |  Page 37  |  Page 38  |  Page 39  |  Page 40  |  Page 41  |  Page 42  |  Page 43  |  Page 44  |  Page 45  |  Page 46  |  Page 47  |  Page 48  |  Page 49  |  Page 50  |  Page 51  |  Page 52  |  Page 53  |  Page 54  |  Page 55  |  Page 56  |  Page 57  |  Page 58  |  Page 59  |  Page 60  |  Page 61  |  Page 62  |  Page 63  |  Page 64  |  Page 65  |  Page 66  |  Page 67  |  Page 68