HOTPOINT Advertorial


Plus, our latest HeatControl induction hobs bring more precision to cooking at home by maintaining a precise temperature that helps to prevent pans from boiling over or food from burning. They are equally easy to use and quick to clean, thanks to our CleanProtect nano- coating. Perfectly suited to the demands of a busy family kitchen.


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Your trusted partner since 1911, supporting consumers in sharing the feeling of home


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or over 100 years, Hotpoint has been at the heart of UK homes, offering solutions that help prevent everyday mishaps. Our thoughtfully designed appliances have supported


generations of households, from hobs that stop pans boiling over to washing machines that remove stubborn stains at low temperatures. Today, Hotpoint is the UK’s most trusted major domestic appliance brand¹, a reflection of the confidence that consumers place in us every day. With more 5-star Trustpilot reviews than any other major domestic appliance brand, we are proud to have earned consumer’s trust and are committed to keeping it. We’re dedicated to developing thoughtful solutions that truly respond to consumers’ ever-changing needs at home, while also ensuring Hotpoint stays front of mind - so that our retail partners can confidently offer solutions that their customers can trust. 2025 is a transformative year for Hotpoint, marked by significant product innovation and the introduction of exciting new ranges, across multiple categories.


Thoughtful technology that helps prevent kitchen mishaps


At Hotpoint, innovation is never just about new technology, it’s about making everyday life easier and being a trusted partner at


home. Our appliances are designed with real households in mind, helping to prevent mishaps and supporting the moments that help families create the feeling of home.


Our new built-in ovens bring intuitive


features that will help consumers to cook with confidence, including Active Multiflow technology that ensures even heat distribution across four levels, enabling multiple dishes to be cooked at once without the worry of flavour transfer or uneven results. Our Air Fry function delivers healthier, crispy favourites using less oil, while our Pizza 310°C programme creates restaurant style pizzas in just ten minutes ². Plus, with the addition of Active Steam, you can prevent food from burning or drying out - making nutritious meals with fish, meat and vegetables easier than ever.


When it comes to keeping food fresh, our new fridge freezers make it simple. Dual No Frost technology stops ice and moisture from building up, while Even Flow keeps the temperature consistent on every shelf. Plus, our innovative VitalCare drawer recreates natural daylight inside your fridge, so you can preserve day 1 nutrients and keep fruit and vegetables fresh for longer 3


, reducing food waste.


Consumers can rely on enhanced cleaning performance with our latest dishwashers featuring the unique Hydroforce 3rd rack, the first of its kind with integrated spray jets for hard-to-reach items, and more usable space thanks to the Maxi Space tub. Plus, our new Fabric Care washing machines also help to double the life of fabrics4


, while ColourCare


keeps colours vibrant and PetHairCare gently removes pet hair, ideal for homes with furry members of the family. With over a century of being a trusted partner in UK households, Hotpoint continues to deliver appliance innovations that are designed for real homes. This year, we’re focused on supporting you with new features and technology, strong brand investment and appliances that your customers can rely on.


¹ Based on Trustpilot five-star rating among the leading Major Domestic Appliances (MDA) brands with published Trustpilot reviews specific to MDA and to the UK, as of January 2025. To verify visit www.hotpoint.co.uk/trustpilot


² Based on a standard 12” pizza, excluding preheat time.


³ Tested by Intertek for fruits and vegetables (blueberry, yellow pepper, tomato, parsley) directly exposed to the light technology compared to a refrigerator without the same technology installed (and compared to Day 0) over a 7-day period while preserved in the crisper.


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*Based on internal testing of the Cotton 40° programme, comparing the new Fabric Care model to the previous model without Fabric Care technology.


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