https://uk.linkedin.com/showcase/haden-appliances-uk/ Cover Story
Starbeck Collection
25L Air Fryer Microwave
25L 900W Combi Microwave 12 A Haden Microwave for Every Kitchen
Complete in offer, coherent in look. Designed for today’s homes and tomorrow’s retail.
H
aden, a brand of Sabichi Homewares Ltd, recently launched its new range of microwave air fryers, available in a variety of capacities and finishes. This latest introduction expands
Haden’s microwave offer across solo, grill, combi and multifunction models, responding to shifts in consumer behaviour and a renewed focus on flexible, everyday cooking. The collection spans from compact 17L units to generous 25L models with both manual and digital control options. Colour remains a defining strength of the range. Soft mattes, muted neutrals and brushed metallics reflect a desire for appliances that are as refined in design as they are in function. Textured finishes and carefully chosen tones contribute to a cohesive aesthetic that extends across the broader Haden collection, allowing retailers to offer customers a coordinated kitchen look across multiple appliance categories. “Our aim was not to reinvent the category but to refine it,” says Sachin Bagga, Director of Sabichi Homewares Ltd. “We have focused on the details that matter such as finishes, form and capacity while keeping everything familiar, reliable and easy to use. It is about making the everyday work better.” Microwaves are firmly embedded in
modern life. According to Statista, 84% of UK households own at least one microwave oven,
20L Air Fryer Microwave in White
a figure that continues to grow, particularly among younger demographics and smaller households. As energy conscious cooking and compact living continue to shape purchasing habits, Haden’s expansion into air fryer microwaves places the brand at the intersection of efficiency and versatility. Haden also benefits from strong recognition within the microwave category, supported by data led review platforms and independent quality schemes that praise the range for
performance, clarity and value. These endorsements reflect what retailers are already seeing on the ground: a collection that not only looks right but sells through effectively across a range of retail environments.
Recent updates to branded packaging have further improved in store visibility and customer navigation. Clearer graphics, streamlined messaging and cohesive visuals enhance the retail experience and strengthen shopper confidence both online and in physical spaces. By offering full coverage within the microwave category and responding swiftly to evolving demand, Haden continues to grow as a trusted design led partner within the SDA landscape. There is strength in simplicity when it is done well.
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