ANALYSIS: PREMIUM MDA Home Appliances


June 2025 ertonline.co.uk


30 Haier’s 3D 55 Series 3 Fridge Freezer (HTR3518ENMXK).


Haier’s recent launch of the 3D 55 Series 3 Fridge Freezer (HTR3518ENMXK) responds to the demand for compact, high-performance appliances. At just 55cm wide, it fits seamlessly into smaller kitchens while incorporating features typically reserved for larger models. Its freezer drawer system offers quick and easy access to the full compartment, reducing cold- air loss and saving up to 30 per cent in energy during use. Direct Access Drawers glide open on telescopic runners, streamlining the selection of frozen goods and improving visibility and organisation. Air Surround technology enhances food preservation by distributing air more evenly from special side outlets, maintaining taste and texture longer. Choosing Haier’s E Class refrigerators also means improved energy efficiency, with up to 20 per cent less consumption compared to F Class models. The company has prioritised energy- smart innovation without compromising capacity or functionality. Features like Fresher Techs, which monitor and adapt internal conditions for optimal freshness, exemplify Haier’s dedication to food preservation and sustainability. Meanwhile, Bertazzoni is undergoing what it calls a year of “evolution and revolution.” Its latest built-in ovens now include air fry technology, TFT interfaces, and mirrored finishes. “We have new cooling columns and a built-in coffee machine and black glass fridge freezers to complete the black glass Modern Series suite, and hobs have been upgraded too,


with new trims available to add an additional touch of flair,” says Paul Whyte, Commercial Director at Bertazzoni UK & Eire.


Bertazzoni P905I1M37GT


brand has long been known for its vibrant colourways and artisanal manufacturing, but now offers an expanded palette of refined finishes to suit changing tastes. “Generally, the market has focused on ease of use in order to serve consumer demand. Whether this be development of technology to provide integrated programmes or retaining knowledge for those that prefer the tactility of operation, people actively want uncomplication in their lives.” Mr Whyte also emphasises the value of physical retail. “Whilst beauty is in the eye of the beholder, quality can only truly be appreciated in the flesh. A lot of time and effort goes into the small elements that make a big impact, and those can really be appreciated in person.”


Detail driven


Hisense continues to elevate its position in the premium market through innovation, design and technology. “Our latest offerings across laundry, cooking and refrigeration reflect this, delivering elegance and smart performance for every user and lifestyle,” says Matt Glynn, Product Marketing Manager at Hisense. The new 7S Series laundry range includes both a washing machine and tumble dryer, each featuring AI Super Wash and AI Super Dry technology. These intelligent systems automatically analyse each load and select optimal settings for a tailored, efficient cycle. Smart Control via the ConnectLife app enables users to monitor energy and water usage in real time and manage cycles remotely. With premium brands continuing to refine their


offerings to meet modern demands, the market is increasingly defined by high performance, timeless design, and meaningful innovation. From connected features that anticipate needs to durable materials that stand the test of time, it’s clear that in the world of major domestic appliances, excellence is not just expected— it’s engineered.


The company is also expanding its Milan


showroom to better showcase its products, reinforcing its place in the premium segment. “This is thanks to a dominant focus on product quality and style, alongside the brand pillars of family, land, and engineering. We’ve carved and established a solid operation that comes without compromise,” says Mr Whyte. The


Hisense 7S Series 3.


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