June 2025
ertonline.co.uk
“A common misconception is that hoods are the worst part of the kitchen and are noisy and ineffective.”, says Roper. “Interestingly, while it’s one of the least considered appliance, it’s arguably one of the most important, especially because when you have a cooker hood that doesn’t work well, you really notice it.”. When it comes to ventilation, a product that
doesn’t perform well is immediately obvious and a poor performing cooker hood can dramatically impact the cooking experience. However, many consumers are unaware of how their ventilation choice will impact them. Research conducted by BSH supports this sentiment. In a survey of 2,000 respondents, nearly two thirds of people wished their current cooker hood was quieter, which shows how central appliance noise levels are for consumers. What’s more, almost all the respondents said they would be willing to spend more on a hood next time. Surprisingly, around half of the people surveyed admitted that they routinely open windows and doors while cooking in addition to using their extractor. “Our research demonstrates a disconnect between consumer expectations and long- term satisfaction when it comes to ventilation”, explains Roper. “Consumers have a lot of regrets about the cooker hood choice and wish they had given more consideration to the performance capabilities of higher-end models. For us, this reinforces just how important it is to guide consumers through the full range of
options to support them in making an informed choice that suits their needs.”
Innovations to accommodate every demand
This illustrates the importance of challenging consumer perceptions around ventilation. With a lack of consumer understanding and changing expectations, showcasing the range of high-performance products to suit each kitchen layout is more important than ever. On a kitchen island, the Siemens EX875LX67E Venting Hob is a great choice, providing an integrated ventilation solution. With its climateControl Sensor, the hob measures steam intensity and cooking fumes to optimise air circulation automatically. Combines high- performance extraction with intelligent induction technology.
For open plan living, consumers may prefer to opt for a I98WMM1S7B NEFF Glassdraft for their kitchen island. Integrated into the kitchen surface, the NEFF Glassdraft only rises when needed, and the rest of the time is tucked away seamlessly. The downdraft extractor features a sophisticated glass panel that not only directs the cooking vapours downwards, but also maintains a sense of openness that is perfect of open plan living.
The NEFF Glassdraft also achieves the right balance between function and design. Featuring Guided Air Technology which helps the appliance to extract steam even when cooking on the
front rings of the hob, consumers don’t have to sacrifice on aesthetics to get high performance. Consumers who love a statement, wall mounted hood can enjoy the DWK87FN60B Bosch Wall-mounted cooker hood. With its sleek, standout design, this incline cooker hood boasts whisper quiet operation thanks to EcoSilence Drive, advanced motor technology that delivers powerful extraction while keeping noise levels to a minimum.
Meanwhile, for who those who favour simplicity and minimalism, NEFF also offers the integrated D95XAM2S0B Design Hood, a fully integrated solution that is built into cabinetry to provide powerful extraction while doubling as additional storage. This hidden design also boasts a silent motor for quiet operation that doesn’t impact the cooking experience. By demonstrating real-life examples, there is an opportunity to challenge the misconceptions and inform consumers of the difference that effective ventilation makes. The challenge is to reframe the conversation around ventilation to shine a light on extraction as central to the kitchen design process. “We know how much difference it makes to invest slightly more to get the next model up the range, and now its our job to show that to consumers. By educating them on the benefits, we can help them to make choices that not only complements their home but also delivers exceptional performance, quiet operation and the added convenience of connectivity.”
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