June 2025 ertonline.co.uk Gastroback’s Coffee Grinder Pro Touch. Smeg’s SKC01 Soda Maker.


functionalities and limited editions to match evolving consumer tastes,” Ms Griffiths says. “Innovation is key, but we always stay true to our design ethos.”


She goes on to describe Smeg’s position as distinct: “We sit at the intersection of Italian craftsmanship, iconic design, and engineering excellence. Our SDA range appeals to consumers seeking appliances that deliver exceptional performance and look stunning in their kitchens.”


Function first Alternatively, Gastroback is focusing on healthy living with a new range of small domestic appliances aimed at consumers seeking greater control over their nutrition. Leading the charge is the 60146 Slow Juicer Vita Fresh, a compact model designed to extract maximum juice from ingredients that traditional centrifugal machines often struggle with—such as leafy greens, herbs, grasses, and berries.


“This model is ideal for users wanting to get the most from their ingredients, especially those harder to juice,” a Gastroback spokesperson comments. The juicer features an extra-large feed chute for whole fruits and vegetables, can operate continuously for up to 20 minutes, and is easy to assemble and clean. All parts are dishwasher safe, and the unit comes with a two-year guarantee, standard across the Gastroback range. “Dehydrating is a natural way to preserve food, and this model does it efficiently while keeping nutrients intact,” the spokesperson says. It includes five stainless steel dehydrating grids, a 24-hour timer with auto shut-off, and digital temperature controls for precision drying. Adjustable temperature settings, a touch control panel, and a muesli bar mould support a variety of recipes. Other new products from the brand include two additional dehydrators, a smoothie maker, a power hand blender set, and a multi- chopper—all designed with practicality and nutrition in mind. “Consumers increasingly look


for products that support healthier lifestyles without overcomplicating things,” says a Gastroback spokesperson. Alternatively, Smeg is expanding its premium SDA range with products that fuse design and functionality. The latest launch is the SKC01 Soda Maker, marking the brand’s entry into the growing at-home beverage market. “This product brings our signature design language to a new category, combining sustainability, health, and style in one appliance,” explains Niamh Griffiths, Senior Marketing Executive at Smeg.


Smeg’s EGF03 Espresso Machine.


As design and technology trends shift, Smeg is focusing on compact, multi-functional appliances built to professional standards. “Consumers expect more, both visually and functionally. Demand for sustainability features and connected experiences is rising,” she notes. “At Smeg, we’re actively developing products to meet these expectations.” She explains that retailers play a key role in communicating Smeg’s value. “In-store, immersive brand storytelling is most effective,” Ms Griffiths advises. “Lifestyle-led displays and interactive demos, especially for coffee and cooking appliances, help customers connect emotionally with the products. Strong merchandising, knowledgeable staff, and emphasising the emotional appeal of owning a Smeg builds lasting loyalty.”


Smart simplicity Elsewhere, RKW continues to strengthen its premium SDA range with launches focused on innovation, functionality, and value. One of the many brands the company distributes is Tower and its Tower Pure Steam Infinity Xpress 8 Bar Steam Generator leads the way, designed to deliver consistent performance and simplify ironing.


Smeg is set to grow its SDA range, especially in coffee. “We’re introducing new finishes,


“This model tackles tough creases with powerful steam output and a smooth glide,” says Leah Evans, Product Manager SDA at RKW. “Our AI-Auto Limescale Attack System automatically flushes out limescale and debris, extending the iron’s life while maintaining peak performance.” With a steam output of 160g/ min, a 600g steam boost, and One Temp Technology that ensures safe use across fabrics, the iron balances convenience and power. Features such as a 1.5L dual water tank, vertical steaming, auto shut-off, and a Ceraglide NanoElite Soleplate reinforce its premium status. >>


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