SPECIAL FEATURE GREEN MOTION
Green Motion is the world’s only 100 per cent fully franchised vehicle rental company, with each and every one of its locations owned and operated by entrepreneurial business professionals.
Established in 2007 in the UK, its inaugural locations supporting Leicester, Heathrow and Gatwick are not only still successfully and profitably operating, but the franchise owners are also now multi-unit operators within the UK network, which has now expanded to over 20 branches. The Green Motion brand has also enjoyed tremendous
international growth, with vehicle rental services now being provided in over 31 countries and approaching 400 operational locations, placing Green Motion within the top 10 in the global rental industry. The success of Green Motion has been driven by the
development of its unique brand positioning and its constant investment in new technologies. This formula, combined with its franchise ownership model, has proven to be a major disruptor within the industry and has ensured that Green Motion is well placed to meet the changes within the mobility space head on. Green Motion UK's chairman, John Ryan, who is a leading automotive professional, has headed the expansion since acquiring the master franchise in 2012, and has assembled an accomplished and experienced management team to deliver the highest levels of knowledge, training and support for franchisees. Green Motion UK’s main objective is to provide a full
turnkey solution for its franchisees, including business planning and assistance in finding funding partners if required, location sourcing, location branding and shop fitting. It also provides highly competitive vehicle supply from the world’s leading motor manufacturers, along with access to its nationally negotiated self-drive hire insurance programme. When it comes to business, as a Green Motion franchisee, your location will be displayed across more than 47 distribution channels, including such travel brands as Expedia, Rentalcars and Holiday Autos, which will deliver high volumes of customers. Green Motion’s next phase of expansion within the UK
is underway throughout all major UK towns and cities, and the brand is looking for professional, ambitious, business- minded individuals to join the growing network. The initial franchise fee starts at just £34,000, and you will require a minimum working capital facility of between £80,000 and £100,000 (assistance in securing working capital funding can be provided). Vinay Pala, co-owner of Green Motion Leicester, says:
“Becoming a franchisee has changed my life simply because we enjoy it and it’s a way of life for us now. Also, running our own business has opened further opportunities within the brand to increase our franchise locations, too; we now own five locations and are still growing. The support we have received has been fantastic, making the whole experience a lot more enjoyable.”
BUSINESSFRANCHISE.COM 73 ONE FOR THE ROAD... Number-crunching the automotive industry stats
The commercial vehicle sector contributes £11billion to the UK economy each year, with the vehicles covering over 61 billion miles Van activity is predicted to almost double between 2010 and 2040 78,219 commercial vehicles were built in the UK in 2017… and 362,149 commercial vehicles were registered
INTERESTED IN FINDING OUT MORE ABOUT VEHICLE FRANCHISES ?
Visit the Vehicle-based Franchise Showcase at The National Franchise Exhibition on 5 & 6 October at NEC Birmingham
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