DELIGHTFUL DESSERTS W
ith 20 franchise partners on board over a nine-month period, Delightful Desserts is
quickly becoming a popular food retail brand in the UK – one that is affordable, approachable, and increasingly successful. The sweet treats outlet and provisional bfa member has plans to open over 150 sites by 2020, both nationally and internationally, and so now is the ideal time to join the delightful journey, and become a part of one of the UK's most exciting franchises. Founder Baz Kooner talks to Business Franchise about opening up a world of delights…
What are you looking for in a Delightful Desserts franchisee? You don’t need any previous business experience. We’re looking for individuals with a passion for completing something from start to fi nish, who are willing to put in the work to make it a success. When you open a franchise with us, you are joining our franchise family and becoming your own boss! As we always say: “when you join our family, you are working for yourself, but not by yourself.” To come on board, you will need to be:
Ÿ Self-motivated Ÿ Organised Ÿ A people person Ÿ Professional Ÿ An effective leader Ÿ Possess entrepreneurial qualities
Ÿ Dessert lover (preferable, but not necessary!) We are devoted to building a successful
network and are looking for franchisees that can commit 100 per cent to the business. It’s hard work, but it’s a lot of fun too! After all, who could resist working with scrumptious desserts all day?
What does the franchise package include and what do you provide in terms of training, marketing and ongoing support? Our business model caters to everyone who wants to be a Delightful Desserts franchisee. Considering different business needs, we have created four business models to choose from: 1. Concession £2,500 + vat franchise fee Seating dependent on location Build costs (including signage and material) up to £20,000
2. Express £5,000 + vat franchise fee 0-20 seats Build costs (including signage and material) £20,000-£40,000
3. Café £7,500 + vat franchise fee 20-60 Seats Build costs (including signage and material) £40,000-£80,000 à
SAMPLING
SWEET SUCCESS A Delightful Desserts franchisee’s journey in their own words
HARMINDER UPPAL, QUINTON
The support I had was extremely thorough – training at existing stores with experienced staff and then again once my store opened, plus support with my new team. I was also given an experienced staff member to work in my store alongside me for fi ve days. This was great, as I didn’t feel like I was just left to my own devices. I have felt really supported and assured since the day I joined Delightful Desserts. The training has enabled me to obtain all the skills and knowledge needed for the everyday running of the business. At any point if you're unsure about anything, support is only a phone call away, which for me is the best thing I could ask for.
I am no longer restricted to the usual 9-5 hours of work and having to answer to anyone. It’s great working for myself – what I put in is what I get out. Perks such as going on holiday when I want and working the business around my family commitments cannot be overstated! I'm very keen to succeed and the
business has enabled me to expand my ambitions, in less than a year I’ve already started work on my third store. The opportunities available and scope for growth is massive.
I can honestly say it's the best decision I’ve ever made. It gives me the fl exibility to work around my lifestyle and my children. If you go by the rules and follow the advice from the franchisor, there is nothing stopping you from achieving your potential. It shouldn't just stop at one store, if you're like me, and you're hungry for success then opening your third store within the fi rst year is a realistic prospect in this franchise. I would say if you are interested do
not hesitate! It will be the best move you will ever make.
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