FRANCHISEFOCUS INVESTMENT: FROM £100,000 Sweet success


Leonidas is expanding to cater for the growing appetite for chocolate and confectionery in the UK


O


ne of the biggest names in Belgian chocolates, Leonidas has been in business since 1913,


The company is developing throughout Asia, America and Europe, including the UK, where there is great potential for new franchise partners due to the interest in premium confectionery. There is no better way to demonstrate this potential than the ascendancy of


Leonidas’ London-based flagship store in St John’s Wood. The store is one of the longest-running franchise sites in the UK, and has been in operation for nearly 30 years. Starting out as a little family business, the shop has built up a regular – and stable – customer base. A few years ago, as Leonidas was


evolving, the company started to form a stronger relationship with its franchise partners, which resulted in the St John's Wood store being modernised in line with franchisor development. Since the modernisation, the store has


shown consistent growth. In addition to is existing customers, the management has targeted a new audience, which has led to a big jump in the customer numbers and boosted the organisation's sales. Leonidas offers potential franchisees


the chance to run their own store, and the company will provide professional


support and knowledge from its years of expertise. While remaining loyal to the traditions of chocolate making, the company strives to represent a modern and innovative management approach, allowing its partners to operate a dynamic and profitable business. To become part of the chocolate and


confectionery boom in the UK market, contact the regional sales manager for further information on the terms and conditions – and perks – of becoming a Leonidas franchisee. l


CONTACT Leonidas Confectionery 07837 743 329 www.leonidas.com sebastien.schwartz@leonidas.com


Be an ambassador of excellence


To make the luxury of chocolates available to everyone. In a nutshell, that was the lifelong dream of our founding father, Leonidas Kestekides. To this day it is the mission statement of the Leonidas brand. The story of Leonidas Kestekides, a Greek confectioner, starts in 1913 when, together with his wife, he opened a tea room in Ghent. Later on he moved to Brussels with his nephew Basilio. The ingredients of their success? Unique chocolates of outstanding quality, made with fresh products and affordable for everyone. Very soon Leonidas becomes the preferred brand of all Belgians.


Craftsmanship and passion are still the raw materials used to create the best chocolates in the world, day after day. They’re made with 100% pure cocoa butter and carefully selected natural ingredients. In 2013 Leonidas received the recognition of Royal Warrant Holder to the Belgian royal house: the culmination of more than 100 years of pure craftsmanship.


For more information


call 07837743329 or email


ssc@leonidas.com 104


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