FRANCHISEFOCUS IN V ESTMENT: FROM £35 ,000 Why we do what we do
Naz Sen, business development executive for Home Care Preferred, talks about the company’s culture, why they do what they do, and his personal journey with the brand
I
joined Home Care Preferred in the summer of 2015, fresh out of university on a mission to find my calling in life
and begin a fulfilling career. Like many at that age, I didn’t have a clear idea of what I actually wanted to do. After much thought, however, and a few different interviews, I accepted a job with Home Care Preferred (HCP) as an office assistant. It was at this early stage that I started to become familiar with the reasons why HCP do what they do. During my interview, I got a strong sense that the company sought out innovation, was adaptable and listened to new ideas. Managing director Ken Waterhouse and I laughed at how my family and I use a project management app to delegate household chores and he suggested that I investigate implementing something similar at HCP. I decided that I'd quite like to see where the company would take me.
"Home Care Preferred exists in order to push forward the way that people think about homecare"
During my time as an office assistant,
I learned the ropes of the company and got a feel for the culture, especially when I became a team leader. The role of team leader is essentially that of a senior caregiver; I was providing hands-on care, conducting client assessments and overseeing delivery of care. Interacting with clients and team members brought me a lot of joy, and it is a role I look back on very fondly. It was during this time that my initial thoughts about our company motives crystallised into understanding. They run deep within the company, and they are shared between every individual; from our support assistants to our care managers, our
p Home Care Preferred Franchise with new franchise owners Shir-li, Angie and Qua
managing director and franchise owners. It is no secret that there are plenty of
quality providers in the homecare industry and while outstanding quality care is something we provide at a grassroots level, it is driven by something much deeper. Home Care Preferred exists in order
to push forward the way that people think about homecare. We are a group of like-minded individuals, with a passion for the sector, who care deeply about how it is perceived by the public. We recognise that this perception is based on past experiences, and we want to challenge it through, among other things, innovation, best practice and outstanding customer support. When we look for franchise owners,
we are not necessarily seeking people with experience in the sector, or with exceptional business acumen since, as franchisor, we bring the expertise and help in those areas. What we are looking for is
those who share our vision of social care fit for the modern age – one that treats its recipients with dignity and compassion. We are looking for people who recognise that those administering the support deserve the same level of care and compassion as the clients who receive it, and that they should be adequately remunerated for the challenging, selfless work they dedicate themselves to. So, if Home Care Preferred sounds like
your kind of franchise, please get in touch. We would love to hear your story. l
CONTACT Home Care Preferred Homecare 020 8004 1603
www.homecarepreferredfranchise.com
franchise@homecarepreferred.com
BUSINESSFRANCHISE.COM 121
Investment level: £20k-£50k
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