FRANCHISEFOCUS IN V ESTMENT: FROM £2 4,9 5 0 A fresh new start The grass can be greener with Greensleeves G
reensleeves is one of the UK’s largest, fastest-growing and longest-established lawn care
providers. Through its network of 90 franchises, the company provides high- quality, affordable lawn care treatments to over 60,000 customers. Greensleeves continues to grow from strength to strength and is extremely proud to have become the first national lawn care company endorsed by the Which? Trusted Traders scheme back in 2015. The job of a Greensleeves franchisee is
to analyse, advise on and treat customers’ lawns, visiting at least five times a year to ensure the lawn is kept green and healthy throughout the seasons. Greensleeves use only top-quality products in their 10-point plan and their treatments are safe for children, pets and plants and often work out cheaper than doing it yourself. Greensleeves enjoys high demand for
its services and many of its new customers are largely generated by personal referrals from existing satisfied customers. Last year saw Greensleeves experience an impressive 15 per cent growth in turnover from the previous year. With a 10 per cent increase in customers during this time, the company now has over 60,000 customers and 90 franchises across the UK. Greensleeves continues to seek new recruits to join this fast-growing, dynamic business with around 60 territories still available throughout the country. Each new franchisee is allocated a geographical area that holds a potential client base of at least 80,000 customers. Greensleeves provides franchisees
with the opportunity to reap financial benefits straight away as they can be up and running, generating turnover almost immediately. Many franchisees now employ staff and own more than one van to cover a larger area, servicing more lawns and increasing their turnover as a direct result. The cost of a Greensleeves franchise
is £24,950 plus vat, which includes the provision of a full equipment package comprising machinery, stock, IT software
and signage. In addition, franchisees benefit from the support of the independent marketing agencies Greensleeves has carefully selected as approved partners. Greensleeves not only works to grow the brand at a national level but franchisees also receive a marketing launch package worth £7,000 that can include leaflet distribution, adverts and a website along with marketing support, ongoing search engine optimisation and social media assistance moving forward. With 90 successful trading areas at present and plenty of potential for future growth, Greensleeves offers an excellent franchise package. Head office has experienced staff and advisers on hand to assist franchisees with administration, allowing them to get on with the day-to-day running of their business. Existing franchisees come from a wide
variety of backgrounds; previous experience of running a business or a background in lawn care is not necessary. Greensleeves has an incredible management system which frequently delivers support and training to help franchisees succeed. Every new franchisee receives two weeks’ intensive training on all aspects of the business from the treatments themselves through to finance and marketing to ensure they are fully prepared. After the initial training period Greensleeves continues to maintain support though face-to-face practical
meetings ensuring that franchisees are happy and confident with all the treatments and techniques they are using. Furthermore, the company directors are all franchisees in their own right. As a result, they understand exactly what operating a franchise entails and are on hand to provide assistance and guidance when required and to help with any issues that may arise. By joining Greensleeves, franchisees are
not just buying a lawn treatment business, they are joining a nationally recognised and trusted company with high levels of customer loyalty. “We have large numbers of long-term customers and also lots of new ones signing up all the time. This is due to the excellent value and high-quality levels of service that we provide,” says David Truby, managing director of Greensleeves. “Our franchise also appeals to family
partnerships. It’s a very sociable business, because you are dealing with people all the time, speaking to them, and making sure that you provide the highest standards for their lawn care.” l
CONTACT Greensleeves Lawn care 0808 100 1413
www.greensleevesfranchise.co.uk franchise@greensleeves-uk.com
BUSINESSFRANCHISE.COM 129
Investment level: £20k-£50k
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