Care franchises


even little things that you don’t necessarily think about. The support you get fills in all of those gaps, it helps me to play to my strengths and get the help I need to be successful.


"I talk about the fact that we are a national network with 30 locations, how our nearest neighbour is just over the way in Harrogate and all of a sudden I'm no longer just talking about a new, start-up business, it's business that is allied with the Harrogate branch who have been there for over four years, looking after 100 people etc. The power of our network is really helpful. "I am proud to be a real living wage accredited


 Ed Gill


Radfield Home Care


Ed ill went from franchise recruitment manager to the owner of the only Outstanding rated home care company in York within  months trading


I


n April, 2023, Ed Gill tentatively awaited the outcome of his CQC (the Ofsted for care) inspection after being open for just over a year. To his delight, his office


claimed the coveted highest rating of Outstanding, making his Radfield Home are business the only home care provider with this exceptional rating within 15 miles of York City centre. Ed takes up the story... It’s been challenging, fulfilling, frustrating, exciting


and enjoyable. All my expectations have been met or exceeded! Networking and building a business without an existing client base can be daunting, but with the strong support network that exists, the opportunity's there for anyone that's self-motivated, resilient and motivated to succeed. You get so much support from the ational Office


team who help with everything, plus having peers in the network – people on the same journey as me, who have already trodden this path  is a benefit "Fundamentally you can build a really, really


successful business being part of a franchise, so for me being part of a franchise network is a no brainer. I’ve also seen firsthand how much support you get from the ational Office team who will help with everything,


28


employer and the Radfield model, with over  of the network being Real Living Wage Accredited, was a big draw for me. Roles that are incredibly meaningful and personally satisfying and are not just minimum-wage, run-of-the-mill jobs – that is something that is extremely important to me. "If we look after our Care Professionals really well, they will deliver a high-quality care service to our clients. If all I’m thinking about is looking after the clients and not worrying about the staff there’s a massive disconnect and the service will suffer. So, that’s what I really enjoy, creating fantastic jobs, looking after Care Professionals and the office team and empowering them to provide exceptional care to clients. My first priority for the immediate future is to ensure


that the new business that I’ve created over the past 12 months can grow from the foundations we created. I am aiming to double my level of business by the end of my second year and that’s not because I want to make more money, for me it’s about getting my work-life balance right, giving me the freedom to get time back for myself when I need it. So, for example, if I want to go for a run on Tuesday morning at 10 am, I know I'll be able to do that. "In terms of advice for others looking to run a


franchise, the first thing is know your local market place” and know it like the back of your hand. Know your competition, know what they're charging, know how they’re treating their staff and what the quality of care they deliver is like. These things are really important when you’re talking to people about delivering a high- quality care service. Also, while it is really important to have a firm grasp


of the numbers, I genuinely believe that to succeed in this sector, you have to be a people person. Don’t get me wrong, you don’t have to be the type of person who walks down the street and strikes a conversation with every person they walk past, but you have to be able and willing to relate to people. When you have a Care Professional or a client calling you to ask for support, you have to want to have that conversation with them. I believe quite firmly that the reason we are doing so well with our recruitment is because we’re investing time to listen to and understand people. Communication is always absolutely key to success."


radfieldhomecare.co.uk


(source: cqc.org.uk)


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