FRANCHISEFOCUS INVESTMENT: FROM £20,000


tng gth ppunit Minster Cleaning – a rock-solid business model


M


inster Cleaning was established in 1982; it has been a full member of the British Franchise


Association (bfa) since 1992 and was a 2021 bfa HSBC Franchisor of the Year bronze award winner. With so much experience of franchising and the commercial cleaning market, Minster Cleaning gives prospective franchise partners a rock- solid business model with considerable opportunities for growth. With a network of over 40 branches


throughout the UK, operating large, exclusive territories, group turnover is now £45million. Half of franchise partners are achieving sales in excess of £1million and top branches over £2million. Senior marketing manager Paul


Stairmand and marketing manager Nikki Riddle provide the network with support in winning new business and retaining and generating increased sales from existing clients. Paul says: “The majority of our new business is won via our website through centrally managed pay-per-click campaigns and ongoing search engine optimisation, direct mail and referrals from existing customers.


“Exceptionally large territories mean i imited scope for expansion”


"We use the Net Promoter Score


(NPS) measurement to assess customer satisfaction and loyalty, using the eedac  finene r service levels and help us retain our customer base. Our brand values also help in this respect reliale, cnsisen, rsr, eile, friendly and great value).” Nikki adds: “In order to generate


incremental sales from customers, we ensure they are kept up to date with the full range of cleaning services we offer. Our centrally managed email automation process keeps customers informed,


with minimal input required from our franchise partners.” Training and support have always been crucial to the success of Minster Cleaning franchise partners. As well as enefiing r a igl eecive marketing strategy, support includes operational management, administration, bookkeeping and IT, and professional advice in e cle fields  employment law, health and safety and environmental legislation. Exceptionally large territories give enterprising franchise partners virtually unlimited scope for expansion and, as an essential business- to-business service with multi-sector aeal, fice cleaning is less ssceile  cains in e ecn an most sectors. In fact, as a result of the pandemic, workplace cleaning has never been more important. As one of the country’s most successful


commercial cleaning franchises, Minster Cleaning offers prospective franchise partners with management experience, commercial acumen and strong communication skills a safe and secure future, whether they buy an established branch or choose a new area. The majority of Minster Cleaning’s most


recent franchise partners have joined through the purchase of an established branch. Buying an existing business has


an advanages, inclding cas, customers and staff from day one. It can also provide evidence of what can and has been achieved, and it can show how the business is likely to perform in varying market conditions. There are currently resales available


in Devon, Essex and Nottingham at a fee of £10,000 plus vat in addition to the purchase price of the business. New franchise opportunities include Cambridge, Doncaster, Durham, Guildford, Leicester, London, Middlesex, Peterborough and Swansea. Initial startup cost is £15,000 plus vat, which covers the licence fee, training, IT equipment and stationery. In addition, you will need a minimum £40,000 cash to fund a £5,000 marketing launch package and £35,000 working capital (plus personal drawings). For new territories, Minster Cleaning


charges a 0% royalty on monthly branch rnver r e firs  ns  rading, which becomes 7% thereafter l


MINSTER CLEANING Commercial cleaning 0121 386 1722 minsterfranchise.co.uk minster@minsterfranchise.co.uk


BUSINESSFRANCHISE.COM 89


lease visi inserrancise.c. r ers and ndiins


Investment level: £20k-50k


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