FRANCHISEFOCUS INVESTMENT: FROM £25 0,000*


Camile Appeal Camile Thai Kitchen: sustainable Thai takeaway


C


amile Thai Kitchen is a home delivery food experience that not only excites customers but also


provides a great business opportunity. Created in 2010 by Brody Sweeney, founder of the award-winning O’Briens Sandwich Bar chain (350 outlets in 16 cnries, aile is ised r significan growth in the UK and overseas. Camile is now the largest and fastest-


growing Thai restaurant chain in the UK and Ireland, with 46 outlets, and plans to open up to a further 20 more during 2022, across the British Isles. As well as their core neighbourhood home delivery restaurant concept, Camile will this year also open new restaurants in partnership with International Transport Caterers SSP, Motorway Services provider Circle K, and with Tesco in the UK and Ireland. Unlike many hospitality businesses,


Camile has thrived through the pandemic, as its suburban-based home- delivery model has proven resilient. Camile restaurants are geared towards a ic and eficien deliver rcess, facilitated by the award-winning app, offering a reliable ordering service for home delivery and collection.


“It's an amazing time to join Camile”


Roughly 70% of orders are for home


delivery, of which Camile aims to deliver 80% within a 30-minute time frame. rances rn eir n driver ee, ile ainaining all eneficial relationships with industry-leading aggregators. This two-tiered approach  deliver gives e a significan advantage over their competitors. Sustainability is key to Camile in 2022.


On the back of being crowned the ‘Best Eco-Restaurant in the UK Award’ at the Deliveroo Awards, the business plans to keep striving towards becoming one of the most sustainable restaurant


groups in Europe. Camile has introduced a substantial vegan section and has removed all plastic from delivery orders. Several initiatives support the brand’s commitment to sustainability: l First delivery chain in Europe to go 100% compostable on packaging


l First to print calories on menus l First to deliver by drone and to carry out free healthy cookery demos


l First to have carbon counted dishes on their menu


ince ening is firs lcain in ,


the business has expanded through a combination of company-owned and franchised restaurants. Ongoing expansion in London remains at the forefront of the business’s strategy. The Camile franchise has been well developed in Ireland and is a winning business model. With single-unit and multi-unit franchisees growing the businesses at a steady rate, it’s an amazing time to join! Camile is proud to say that 60% of


franchisees have come from within the business. It is both a testament to how Camile operators and their aili  find grea alen  r in the business. Franchisees have gone on to become multi-unit owners, with Pramod Thankappan currently on 10


sites, with two more under construction. With a variety of formats available from core neighbourhood home delivery restaurants to cloud kitchens, Camile has an offer to suit every market. Camile franchise owner Rakesh


Gopalakrishnan was working as manager in the Tooting Bec location when he saw firsand e enial  rnning is own Camile Thai business. “2021 was an extremely busy year,” he says. “With the support and guidance of the team, I feel well-equipped to continue my journey as a business owner.” In late 2018, he took the es  is firs resaran, en invesing in two more London branches in 2021. He has since racked up high double-digit lierlie sales, srng grss rfis, and assembled a dedicated restaurant team to deliver an amazing guest experience. At Camile, prospective franchisees


ill find e rni  in a nie and thriving food delivery brand in a booming market, with an incredible opportunity for growth. l


CAMILE THAI KITCHEN Takeaway camile.co.uk/franchising franchise@camile.co.uk


BUSINESSFRANCHISE.COM 67


*(minimum personal investment £100,000)


Investment level: £100k+


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