FRANCHISEFOCUS INVESTMENT: FROM £90,000 Leading in care Home Instead: at the forefront of a high-demand sector H


ome Instead, the UK’s most recommended home care company delivers quality,


companionship-led services to over 12,00 older people in the comfort of their own homes. Franchisees join the brand to build successful businesses which have a real impact, with a shared passion to ‘help change the face of ageing’ through their innovative services. And more people have chosen Home


Instead to invest in than any other home care franchise in the UK. Why? Due to their award-winning support, established brand awareness and consistent quality.


Invest in a growth sector Home care is not only a growing sector, increasing every year with our ageing population, but it is a sector which is becoming increasingly understood and respected as a choice for care in later life. The pandemic has highlighted the enefis  e care, ic as e thousands of older people safe and well in their own homes throughout an unusual and troubling time.


“Rewarding as well as profitable and scalable, Home Instead makes a re dieree


Home Instead franchisees not


nl recgnise e are enial of an ageing population, but these enrereners an  ae a real difference through their business venture – choosing a pursuit which is rewarding as ell as rfiale and scalale.


Partnering to improve their care To raise brand awareness and to improve the quality of their care, Home Instead is continually forming partnerships with leading brands and organisations.


60


Recent partnerships with Boots UK and


Barclays not only aim to raise awareness of home care more widely, but also to ei lder ele i digial sills and understanding. An industry-leading arnersi i arinsns  as creaed a ese raining rgrae for Home Instead Care Professionals, allowing franchisees to provide further specialist care within their communities. These partnerships stretch into


mainstream television and media. Home Instead are the proud sponsors of ITV’s ‘Love Your Garden’, featuring Alan Titchmarsh, putting the brand in front of thousands of viewers in their target audience. A new sponsorship of Lorraine Kelly’s podcast furthers brand awareness, whilst also raising understanding of care in general.


Leading the way Home Instead is recognised as the leading UK franchise in the Elite Franchise Top 100, as well as being named the bfa’s Gold Franchisor of the Year for 2020, and receiving the Global Franchise Award in the Nursing and Care sector. But the company also leads the way


in care, being the most recommended e care can n ecare.c..


ver a ird  e rancise ner in England has been rated ‘Outstanding’ by the Care Quality Commission, the highest rating possible. And they are leading the way in


innovating, with a recent move to recgnise e silled nare  e caregiving profession by announcing eir rers ill e nn as are Professionals’. Care Pros from throughout the UK have also been invited to join a council, giving them a vital voice in future decisin aing r e ner.


Help your community Home Instead has opportunities available acrss e , inclding greenfield and resale erriries. e are ling r passionate people to bring their care to the North East and East of England, as well as Northern Ireland – there are huge opportunities to introduce home care into these areas. l


HOME INSTEAD Care 01925 730273 einsead.c.rancise ranciseeinsead.c.


Investment level: £100k+


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