YOUNG A dynamic duo!


nchising isnt ust for those whove been established in the worce for decades as this entrepreneurial couple running a Home Instead fnchise can testify


support for the family to care for her, commenting: “My nan had undiagnosed Alzheimer’s, and she needed 24/7 care. She would have her good days and bad days, but my mum spent most of her time caring for her – this really took away the personal bond they had, as the time they spent together wasn’t quality time.” Louise comments: “With Home


Instead, we aren’t just bringing quality home care to an area that really needs it, but the ethos and values run deep in our daily operations. Matching Care Professionals and clients based on personalities and interests is so important to make sure they form a good relationship and provide real companionship as well as care. “And we have already become so


H


usband and wife, Roger and Louise McLaughlin have channelled their entrepreneurial


spirit and passion for care into their own business, having launched Home Instead Belfast back in January 2022. Roger and Louise, who are 32 and


28 years old respectively, have utilised their youth and ambition to bring quality home care to more people across Northern Ireland. They join only  er e nsead fices in e country, leading the way in quality care provision to the elderly population. They are excited to have launched


their own business at such a young age, backed up by a wealth of support and guidance through the franchise model. Louise trained to be a radiographer


and works at an MRI clinic, mostly with elderly people who she enjoys assisting during what can sometimes be a stressful visit. Through this role, her eyes have really been opened to the lives of older people, with so many struggling in older age – not having


adequate assistance to live their lives independently.


Roger has been fully immersed in


the Home Instead culture for a while, ining e lasg fice as a financial manager. He went on to become the COO of one of the largest Home Instead multi-unit enterprises in the UK network, falling in love with the company, its ethos and its values – seeing the real difference relationship-led care makes to the lives of older people. But they also had experience with care in their personal lives.


“Home Instead’s ethos and values run deep in our di oetio


Roger’s grandmother lived with


his family when he was a child, sadly passing away when he was just 19. e reeers ring  find era


Home Instead 01925 730273


BUSINESSFRANCHISE.COM 103


involved in our local community, being able to handle referrals, get involved with local memory cafés and friendship groups. We are also providing real careers with training and development, as ell as nging alificains  creating job opportunities that are much needed.” But most of all, Roger and Louise are


passionate to advance the Home Instead issin and  ae e care e firs choice in older age. Louise comments: “By raising awareness of the accessibility of home care, and increasing people’s understanding of care choices in older age, we can help to make ageing much more enjoyable, and support older people to remain independent in their later years – living their best lives! “We’re so excited to bring Home


Instead to Belfast and are looking forward to more franchisees joining us in Northern Ireland.” l


ENTREPRENEURS


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