are chises


Right at Home


The award-winning chise aressig the crret biggest chaege cig care


Faced with a sector-wide staff recruitment challenge that was limiting business growth, bfa Gold Franchisor of the Year Right at Home put its franchise support offering into overdrive.  cied significan ss 


creating a multi-media marketing campaign; a campaign that showcased the talent in its network and went on to win a Northern Digital Marketing Award. Franchisees also received extra support, guidance and advice to help them and eir lcal fice eas ainain a leading edge in the employment market. In the Proud of My Profession campaign, Right at Home employees talked about the rewards and career opportunities they had enjoyed, while supporting clients to live independently in their own homes. A New Year New Career focus aimed at attracting people from sectors such as retail, leisure and hospitality – highlighting the job security in care, that was lacking in other industries through the pandemic. Right at Home also tackled wider education, sharing editorial, social and website content highlighting the varied roles and career progression opportunities within the care sector. This included a new careers brochure, demonstrating some of the progression routes with Right at Home and the professional development opportunities for employees. The job pages of the website received


an SEO boost from content updates including an innovative interactive Careers Quiz – devised to help people considering a career in homecare match their skills and ersnali  e es  fi. Since 1 January, the careers section of Right at Home’s website has delivered record results l Visitor numbers are up 892% year-on-year


BUSINESSFRANCHISE.COM 111


l Jobs pages viewed 197% more times than the previous period


l Time spent on page up 103% l Job applications increased by an incredible 488%.


Right at Home also supports franchisees


with long-term strategies to build leaders of the future, by developing and nurturing talent from within the network. Their Gold Standard Career Pathway Programme gives visible and structured progression routes into multiple roles, encouraging career aspirations among employees and recognising outstanding performance in any role. In addition Right at Home franchisees can freely access 17 bespoke, in-house training programmes to aid internal learning and development for their


key team members. In their recent independent Franchisee


Satisfaction survey, Right at Home franchisees said: “Recruitment is always a challenge, but


we are constantly given ideas and prompts on how to recruit effectively.” “From previous experience, the


recruitment support offered by RAH is far superior and more detailed than anything I have seen… franchisees should really appreciate this service, as it is very supportive and comprehensive!” e dificl  areiver recrien


isn’t going away quickly. But Right at Home has proved that with a quality franchise behind you, the collective force can help you to address and overcome such challenges in your business. l


he so oere is r serior to aythig e see


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