THE BRITISH FRANCHISE ASSOCIATION


THE UK' S VOLUNTARY S ELF - REGUL ATING GOVERNING BODY FOR FRANCHI SING


JAMES SEDGWICK Franchise Support Manager


Uplifting the industry Find out more about the bfa’s mission and purpose


How does the bfa support the industry? We are here to support our members to get the most out of their membership and taking advantage of all the different support tools we have to help their business. We also help franchisors who aren’t members go through the accreditation process and join the bfa.


...and specifically during the pandemic? It made us look at new ways in which we can engage with our members. The role has gone from a lot of in-person meetings to zoom and phone calls but we are seeing more of a shift back towards face to face. We have supported non-members with the Power Hour and online discovery sessions so they can get a taster of what the bfa can offer.


What can we expect in 2022? It's important we get back out and about to see our members and hear directly from them as to how we can provide help and support. Sometimes, though, the best support we can lend is our ear and let the


talking to so many different sectors and businesses. However, one of the biggest things that shines through is everyone’s passion and commitment to doing things right and promoting franchising as a new opportunity for people.


member just offload the challenge they are experiencing.


What's the most rewarding part of supporting the franchise industry? The best thing about this job is the people you meet and the enormous amount of help everyone is willing to offer. No day is the same within this role and you are


What else is new over at the bfa? I am thrilled to announce that as of the beginning of March, Will Strike has been promoted to Franchise Support Manager. Will is able to bring all his experience from Compliance to the franchise support pillar giving him a great franchise knowledge base and foundation to further develop. Will is passionate about putting the customer first and being there to offer his help and support and he will be a great asset to the team.


By having another member of the team, it enables us to visit more members throughout the year and offer more support. l


thebfa.org BUSINESSFRANCHISE.COM 13


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