FRANCHISEFOCUS INVESTMENT:FROM £35 0,000 Real fresh


Mary Brown’s Chicken: An authentic opportunity with Canada’s premier fast-food success story


M


ary Brown’s Chicken started in 1969 in Newfoundland & Labrador, Canada. Known for its


hospitality and friendliness, this Atlantic province is still at the heart of the brand. With 40 locations serving a population of just 520,000, the brand is iconic in its home province – and is gaining momentum at lightning speed right across Canada. If both Newfoundland and Mary


Brown’s Chicken were summed up in one word, it would be “authentic”. Authentic, caring people; authentic, premium food – and most of all – an authentic, remarkable rni  ge in n e grnd r as Mary Brown’s expands globally.


Real Results The results speak for themselves – the brand is been named Canadian Franchise Association’s Franchisees' Choice Award for 12 straight years, as well as  Canada's Best Managed Companies, Gold Level, 2019-2022


 #1 ‘Best Canadian Fast-Food Chain’  Canada’s Best Chicken Sandwich  Canada’s Best Chicken Restaurant,


and has seen 17 consecutive years of same store sales growth! Proven in Canada, the brand is geared to replicate these outstanding results on a global scale.


"We see the UK as an ideal market for our initial expansion outside of Canada"


Real Opportunity Today, with over 200 locations and 50 more in the 2022 pipeline in Canada alone, Mary Brown’s is offering its one-of- a-kind chicken recipe to the rest of the world. Luckily, the UK will be one of the firs cnries  ave is rni. “We see the UK as an ideal market for


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our initial expansion outside of Canada,” says Dylan Powell, VP International Development. “There is a strong and growing demand for delicious high- quality, handmade chicken that is not currently being met by existing concepts. With the right partners, Mary Brown’s will become a fast fan favourite and market leader.” Powell continues: “The key is ‘the right


partners’ because it is our franchise partners who keep our brand promise and connect with our customers every day. We don’t compromise on the quality of our food, and we certainly don’t compromise on the quality of our partners.”


Real Food The menu is a testament to Mary Brown’s obsession with doing things right. Beyond great taste, you can see the quality. Everything is a little plumper, juicier and of course, crave-able. The chicken and Taters (potato wedges) are handcrafted in each store for delicious taste and premium quality. The menu includes bone-in Chicken, Taters, Big Mary Sandwich, Chicken Pop-Ins and much more! No wonder their tag line is “Crave Delicious”!


Real Commitment Even as the company breaks records for location and sales growth and expands globally, the company never forgets its roots. Just read these words from Greg Roberts, Owner, CEO … and native Newfoundlander: “Mary Brown’s Chicken has been making Canada’s favourite fried chicken since 1969. Our recipe then is still our recipe today. It’s uniquely ours and at the heart of Mary Brown’s unmatched taste. Our cooking technology is also exclusive to Mary Brown’s and creates mouth-watering results that can’t be duplicated by competitors. What’s more, we have not, and we will not, compromise our premium quality. Quality in our ingredients. Quality in our methodology. Quality in our warm, hospitable service. As our brand grows around the world,


we will hold true to the quality that makes Mary Brown’s Chicken singularly delicious. You have my word.” l


MARY BROWN’S CHICKEN Fried chicken international@marybrowns.com


Investment level: £100k+


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