FRANCHISEFOCUS
"During the past year, home care has been in the spotlight as services have kept elderly and vulnerable people safe and well within their own homes"
A recession-proof sector During the past year, home care has been in the spotlight as services have kept elderly and vulnerable people safe and well within their own homes. An ageing UK population means demand will continue in the future, making home care a stable market to invest in.
National Office has been on hand to help
franchisees throughout the past year. From quickly providing resources of PPE to keeping their franchisees updated on ever-changing regulations, Home Instead has supported their franchisees, allowing them to focus on keeping their clients safe. Home Instead is keeping up with the times by
innovating the way they use technology in their care services. Examples including their Home Aware technology and their Home Instead tablet, powered by Breezie, demonstrate that technology can enhance the care they provide, but of course will not replace it.
Training to be the best Home Instead is continually forging partnerships and creating new training programmes. Innovating their services helps to ensure that franchisees become the local care providers of choice. Through a recent partnership with Parkinson’s UK,
the company has created bespoke training, allowing Home Instead caregivers to provide specialist care to those living with Parkinson’s. Paired with their bespoke dementia training, Home Instead franchisees are able to provide an exceptional range of personalised care packages. Testament to the success of Home Instead’s
training and support are the many care sector accolades the company has been awarded. Named as the most-recommended home care provider by
homecare.co.uk, those interested in becoming a Home Instead franchisee can be sure they have industry recognition on their side. Most importantly, their dedication and quality is
admired by their CAREGivers and those they care for. In a recent satisfaction survey from WorkBuzz, Home Instead achieved its highest-ever client advocacy rating, with 97 per cent of clients saying they were ‘likely’ or ‘very likely’ to recommend their services.
Raising brand awareness With an aim to increase exposure for their brand and home care more widely, Home Instead was proud to launch a television sponsorship with ITV, becoming
the sole programme sponsor for two primetime shows featuring horticulturist, Alan Titchmarsh. Although the sponsorship helps Home Instead
raise awareness for their brand and for home care more widely, franchisees will also benefit from increased exposure in their local area, helping them become both a household name and a recognised, quality care provider in communities across the UK. Franchisees enjoy ongoing marketing and
PR support included in their franchise package, alongside help with recruitment, HR, legal advice, and care support. Home Instead is widely acknowledged for the excellence of their franchise support, reflected in its position as #1 UK franchise in the Elite Franchise top 100, alongside being named as the Gold ‘Franchisor of the Year’ for 2020 at the HSBC bfa franchise awards.
Passionate about helping others Home Instead offers a management franchise opportunity, meaning you don’t need experience in care. If you are a caring person with effective management and leadership skills, who has a real passion to make a difference, you can embrace their outstanding business model and help to ‘change the face of ageing’. The network is actively expanding, welcoming 20
new owners throughout the past year, with a number on board to launch in 2021. Franchisees benefit from an in-depth initial training course from national office, who also help to recruit a care manager for your business. There are areas throughout the UK, including Northern Ireland, Wales and the North East and East of England, that have an increasing demand for home care. If launching a start-up franchise isn’t for you, the company has a handful of resale opportunities available due to retirement, allowing you to purchase an established, ready-to-go franchise territory. To find out more, contact Head of Franchise
Development, Imogen Clarke, for a chat about becoming a Home Instead franchisee.
HOME INSTEAD Care 01925 730273
homeinstead.co.uk/franchise franchise@homeinstead.co.uk
BUSINESSFRANCHISE.COM 83
Investment level: £50k-£100k
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