FRANCHISEFOCUS
"CeX's mission is to become the world's leading retailer of secondhand consumer entertainment electronics, communications and computer-related goods"
The website provides customers with live
information, promoting stores by allowing them to see up-to-the minute stock levels and prices, so they know the value of their items. CeX has expanded its network into Ireland,
Italy, Poland, Portugal, Spain, India, Mexico and Australia. There are opportunities for new franchise partners to roll out CeX stores across the UK as well as in territories around the world.
The CeX potential Disrupting the new goods market requires CeX to make a proposition to consumers that leave them with no reason to buy new. Secondhand purchasing has compelling arguments: ŸBetter value for money Ÿ Unique selling proposition: exchange something you don’t want for something you do
ŸCustomer care can be better than that of new retailers
ŸNew items devalue instantly when opened or used, but secondhand items can be sold again for a similar value. No-quibble warranties can be offered with little effect to overall margin
ŸRange of stock can be greater than that of new retailers, simply because CeX has thousands of suppliers
ŸGrants access to products that may have been discontinued through normal retail channels
Mission statement To be the world's leading retailer of secondhand consumer entertainment, electronics, communications and computer-related goods.
How much does a franchise cost? The total investment of a CeX franchise ranges from £150,000 to £250,000 including stock holding, depending on store size. A minimum of £50,000 in liquid capital is required, plus the ability to raise the balance of the total investment.
"Numerous locations are available and CeX gives full training and support to successful candidates"
Is CeX right for you? CeX is an owner-manager franchise, and in order to maximise its potential the following skills or experience are preferable but not essential: ŸA track record of managing medium-to-large national retail businesses
ŸA desire to grow the brand via multiple outlets with the financial means to do so
ŸExtensive marketing, sales and recruitment experience, knowledge of CeX’s key product lines, and willingness to complete six months’ training in the UK or Europe (full training and support will be given to successful candidates).
Available locations? There are numerous locations available in the UK, and new locations are identified each year. If you’re looking for a change of scenery, there are also opportunities for unit franchising in Ireland, Portugal and Spain, as well as master franchise opportunities worldwide.
CEX Retail
webuy.com/franchising
BUSINESSFRANCHISE.COM 79
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Investment level: £100k+
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