ActionCOACH


This ActionCOACH client loved the life-changing service so much, he joined the company!


In 2009, ActionCOACH Black Country started on its road to transformation. Whilst delivering seminars for clients of HSBC, franchise partner Andy Hemming saw his firm’s growth accelerate in an upward trajectory. During that period, Andy met Lewis Haydon, who started as a client but would eventually become Andy’s right-hand man as an employee coach in the business. Lewis was working with his father in the business


he owned when they both realised they needed the support of a business coach to help take things to the next level. When Andy asked: "Are you going to commit and take full ownership?" it initiated an entire transformation in the father-and-son team. “That was the boost we needed. It was the


moment when I realised why an Action Coach was different – they support the business but, ultimately, it’s about making life-changing decisions, and I could see it working. It made me think about what my future looked like, and all I could see was becoming an Action Coach.” However, before Lewis could begin his journey as


a coach, he understood what needed to be done with his own family business to allow him to explore new opportunities. He spent two years focusing on the business, eventually getting the time he needed to spend ON the business down to two hours a week. With a turnover of £3million – almost three times the amount from when the coaching sessions started – the dream of stepping back started to become a reality. Returning to Andy with a proposition too


good to refuse, they set about their partnership. A partnership that would result in a three-quarter- of-a-million-pound business and five consecutive years of earning the title ‘Firm of the Year’ at the ActionCOACH UK conference.


A force to be reckoned with Lewis attended ActionCOACH University in January 2020 as an employee business coach. Right off the


64 p Lewis Haydon and Andy Hemming


bat, he wasted no time in making a name for himself in the West Midlands region, but a couple of months in and the COVID-19 pandemic sent the country into lockdown. The pair committed to supporting not just their clients but all businesses in the area who required advice and guidance – as a result, Lewis’s client monthly income rocketed to £10,000. “The situation inspired us to start our podcast,


where we discuss business issues and give business owners advice on how to make the most out of the challenging situation. Constructing this gave us even more purpose because it took our help further to people we wouldn’t normally reach. This was extremely rewarding as we knew we were making a difference in so many people’s lives. “In a personal sense, ActionCOACH has given me


so much fulfilment. I’ve got married to my long- term girlfriend, and we’ve since had our first child, Luna. My wife, Anna, has been a huge inspiration and it’s a great feeling knowing I’m able to provide for my family, reaching goals that I never thought possible, all because of supporting others to achieve exactly the same result. “I’ve also been able to go back to university for a


PhD, studying the art of coaching and leadership. I’m keen to expand my knowledge, helping me to be my very best. Andy has been a role model for me throughout this whole journey.


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