Care
Why Care?
Guardian Angel Carers share the top 5 reasons to invest in a care franchise
1. Growth in market One in five people in the UK will be over 65 by 2030* and this will bring a variety of needs with it. Home care is well positioned to complement and supplement this demand. Vikki Craig-Vickers, Head of Business Development at Guardian Angel Carers, says: “Demand for home care is daily increasing. We see it in our growing franchise numbers and we’d love more people, with management or business leadership skills, to join us to help the care industry stay ahead and deliver our proven, outstanding home care services – of which we are so proud – across the UK.”
2. A rewarding business A home care franchise is one of the most personally rewarding businesses. Christina Handasyde- Dick, Olympic medallist and CEO of Guardian Angel Carers, was inspired by the many care encounters, good and bad, her two grannies experienced. She observed that home care gave people the chance to be at home where they were happiest, surrounded by what mattered. It also allowed families to keep the connection of home.
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3.Home care is fast becoming families’ first choice Home care is set to be the preferred choice for those seeking skilled support for themselves and loved ones who need it to remain at home. The result is an increase in enquiries and so franchise expansion continues to grow to meet demand. As Christina confirms: “I founded Guardian Angel Carers in 2012, from a houseboat with a team of three. Today we operate a 200-strong team with several branches across the South Coast. I noticed that many clients, and their families, first came to us for that ‘little extra help’, and we could then be there for them as their care needs grew.”
4. Favoured by lenders High-street banks are proving to be receptive to care businesses – it’s a strong sector, with home care franchises typically exceeding sales expectations and targets. Franchising is seen to offer people a de-risked option because the business models are tried and tested. The 2018 bfa NatWest Franchise Survey notes that the failure rate within five years of franchise businesses was
just 6% compared to nearly 50% for new independent start-ups. Vikki comments: “At Guardian Angel Carers, we’ve done our homework. We know what works, and how to meet both client and industry expectations. And, our reporting and financial models are proven”. Christina adds: “We foresee an established franchise achieving operating profits of 15-20% before business owner drawings and finance repayments, by the third year.”
5. Resilient, in-demand industry Says Christina: “I’ve run Guardian Angel Carers in downturns and upturns, through significant economic events. We’ve always managed to weather those storms and grow. Home care is a wonderful business for that. We’re showing that sustained success right now in this pandemic as we launch our franchise opportunities to meet rising demand.” The growth expected in demand for care, the increasing ageing demographic, and a distinct shift to home care, presents a positive economic outlook, and another good reason to own a care franchise.
New Start, New You
*The Office for National Statistics
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