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Franchise Focus


Quality care T


INVESTMENT LEVEL: FROM £31,995


he homecare sector saw signifi cant growth last year, as the needs of the growing elderly population opened up both challenges and opportunities.


While government funding cuts have plunged social services into crisis, the market for privately funded care services has fl ourished.


“People want to stay at home and enjoy their independence,” says Ken Deary, managing director of award-winning franchise Right at Home. “But they also want access to quality services. Working in the private sector allows us to put care at


the forefront of our off ering. By investing in great staff , and delivering highly person- centred care, we can have a huge impact upon our clients’ daily wellbeing. “It is a massively rewarding sector to work in, and population statistics show that demand will continue to outstrip supply for the foreseeable future.” Right at Home attracts a lot of interest


from entrepreneurs who are looking at the strongest sectors for fi nancial growth. But this is not just a simple investment opportunity, Ken stresses. “We know that quality drives growth, so owners need to be fully committed to


Right at Home offers much more than a simple investment opportunity


putting their clients’ interests fi rst. That requires complete dedication, hands-on management and a genuine desire to make a positive diff erence to people’s lives. “We only franchise with partners who


share our values and are determined to give families the support we would want for our own loved ones.” Last year saw Right at Home cement its place as the UK’s most highly recommended national homecare agency on the leading independent website homecare.co.uk. It also retained the prestigious UK Best Franchise Award – which is based upon franchisee satisfaction scores together with group performance – as well as becoming one of only four franchises to maintain Five Star Franchisee Satisfaction every year between 2013 and 2017.


Ken says: “For us it’s not about racing to be the biggest, it’s about fi nding the right people and supporting them to achieve sustainable growth, following a model of 40 per cent gross profi tability.”


Right at Home Homecare


www.rightathomefranchising.co.uk franchising@rightathomeuk.com 0151 305 0755


JOIN A COMMUNITY OF


BUSINESS OWNERS WHO CARE WITH RIGHT AT HOME


Our franchisees build more than just a business, they build a care team dedicated to going the extra mile. With 6.5 million seniors requiring daily assistance, Right at Home offers exceptional home-based care, with the aim of making a difference every day.


With or without previous care experience, you can build a truly rewarding business Our RightStart training programme guides you through every step of the way Be part of a unique caring culture of driven business owners With the support of a strong head office team, deliver the highest standard of care


If you share our franchisee’s passion to make a valuable difference to your local community, find out whether our award-winning management franchise could be for you.


Meet us at our next Discovery Day. Get the conversation started! Contact Kate Dilworth


0151 305 0755


franchising@rightathome.com www.rightathomefranchising.co.uk


March 2018 | BusinessFranchise.com | 75


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