Show Guide Growing Your Own Business Workshops
Attend interactive workshop sessions on the latest business trends to equip yourself with the skills to build and sustain a successful business.
Friday 16 February
11:15 – 12:00 Raising fi nance through crowdfunding • How crowdfunding works • What investors are looking for • Three key points to consider
Sonal Shah and Haico van der Steen, Simple Backing
12:30 – 13:15 Likes in your pocket – managing your social media on the move • Optimising social media for mobile • Managing your business accounts on the go • The importance of scheduling content
David Glenwright, JC Social
13:45 – 14:30 Are you making the 3 most common sales mistakes? • A crash course in sales for non-sales people • Handling objections effectively • Avoiding having to chase customers
Jeremy Jacobs, The Sales Rainmaker
15:00 – 15:45 The power of PR • What is PR and how can it help fi rms grow? • What makes a good story which will gain coverage? • PR dos and don’ts – examples of successes for SMEs
Peter Murray, Cicero Group
Workshop Zone Saturday 17 February
11:30 – 12:15 Buyology – welcome to the freemium generation • Generating an endless stream of online enquiries • Leveraging online media to get customers to spend more
• Aligning your strategy to how customers buy in the social media age
Adrian Marks, enjoy! Marketing
12:30 – 13:15 Business planning made simple
• Why you need a business plan • How to prepare an effective document • How to use your business plan
Chris Roberts, Franchise Finance
13:30 – 14:15 SEO: Search engine marketing 101 • What is search engine marketing? • How to effectively implement it • Hints and tips from SEO experts
Anthony Tattum, Big Cat
These workshops are free to attend and spaces are allocated on a fi rst-come, fi rst-served basis. Please arrive promptly at the Workshop Zone to secure your place.
44 |
BusinessFranchise.com | March 2018
TICKET LINE 020 8394 5294 WEBSITE
FranchiseInfo.co.uk
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