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Event Preview


Thriving franchise industry offers world of opportunity


Learn how to harness the advantages of franchising at The British & International Franchise Exhibition on 9 & 10 March


A


s the globally successful business model of franchising goes from strength to strength, those with the ambition to be their own boss


will be able to explore how franchising can help them achieve this goal at Olympia London this spring. National and international brands will gather to showcase their franchise networks, and a comprehensive programme of seminars, panels and workshops will furnish visitors with franchise-specific knowledge and skills. Whether it’s a global name or a British brand behind the business, franchising offers an accessible way to own a business based on a tried-and-tested blueprint. A franchise holds an established brand name at its foundations, and provides ongoing support to achieve long-term success. Performing due diligence on any business opportunity is, of course, crucial, and visitors to The British & International Franchise Exhibition (on 9 and 10 March) can draw reassurance from the fact that


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every exhibiting brand has been rigorously assessed by the British Franchise Association (bfa) to ensure they operate a viable business format franchise. The bfa has partnered exclusively with The Franchise Exhibitions, and only brands that have achieved coveted bfa accreditation may exhibit at these events. Exhibitors at The British & International Franchise Exhibition span all commercial sectors, including fitness, food and drink, real estate and care. Global operators include McDonald’s, CeX, Green Motion, Tutor Doctor and Promedica24, while home-grown opportunities can be found with the likes of The Creation Station, EweMove and zerodrytime. As well as the catalogue of brands


presenting franchise opportunities, the event also aims to support would-be franchisees via targeted and constructive advice from industry specialists. Attendees can approach organisations who will offer guidance on anything from career planning to writing a business plan and accessing funding.


Franchise Finance is a long-standing exhibitor at The British & International Franchise Exhibition and offers assistance in raising funds. Rob Orme, marketing manager at Franchise Finance, comments: “Those new to franchising might not realise the financial options available to start and grow a franchise. Lenders love franchising because proven business concepts provide great confidence! “Based on the strength and performance of the UK franchise industry, Franchise Finance has negotiated exclusive access to a franchise fund of £50million. We’re excited to discuss this option, in addition to a diverse panel of alternative lending options, with visitors to the exhibition.” Within the event’s extensive seminar and workshop programme, the bfa’s exclusive partnership further delivers a series of bfa-hosted seminars dedicated to decoding the industry. These are designed to offer an informed start to anyone at the early stages of their research.


The world-class superbrand McDonald’s will host a series of Franchisee Recruitment


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