Investment: £50k-£100k


Franchise Focus A strong start


A look at Home Care Preferred after an exciting year INVESTMENT LEVEL: FROM £95,000


H


ome Care Preferred ticked all the right boxes for its franchise owners and, one year on, the new franchise locations are ready to launch.


It’s hard to imagine that just a short time ago Home Care Preferred started marketing its franchise off erings. Prospective franchise owners were given the chance to become a part of this unique, award-winning business and establish their very own Home Care Preferred. It is no surprise, therefore, that at the end of their fi rst year, the team found themselves ready to launch the fi rst of their franchise locations.


“Home Care Preferred prides itself on delivering quality expertise, knowledge, and support to not only its clients and staff, but to its franchise business owners as well”


The care industry has seen signifi cant


growth over recent years as the government encourages more people to be cared for at home. Recent research indicated that the care market is estimated at £20billion per annum, with over 326 million hours of homecare delivered yearly. It is no wonder that Home Care Preferred has been able to signifi cantly grow the


68 | BusinessFranchise.com | March 2018


business and off er profi table franchise locations nationwide. Home Care Preferred was launched just six years ago and, since that time, the business has been recognised as the UK’s fi rst one-stop-shop for care in the local community. Providing friendly and unbiased advice, Home Care Preferred supports clients with independent living equipment, wheelchairs and bathing aids alongside their care services.


The business has had an exciting year, winning several awards in the industry, including prestigious fi nalist positions for Best Online Marketing Campaign and Best Website at the competitive Franchise Marketing Awards 2017. These are just two of the achievements showcasing how Home Care Preferred has put innovation and exceptional business communications at the heart of the business. Home Care Preferred prides itself on delivering quality expertise, knowledge, and support to not only its clients and staff , but to its franchise business owners as well. Recognised by the British Franchise Association, the Home Care Preferred franchise operates under industry-leading standards and off ers training and business systems to franchise owners to create profi table businesses of their own. When Home Care Preferred selects franchise owners, it does so based on characteristics and traits. Prerequisite experience in the care sector is not mandatory, but passion, a good work ethic and the ability to rise to a challenge are. Carole Stanley was intrigued by Home Care Preferred’s off ering. She had previously left her IT consultancy role of 20 years to work in the care sector, which, in


turn, led her to Home Care Preferred. She explains: “I loved my city job, but I wanted something that would give me more freedom to enjoy life. I changed to a career in care and, recently, our franchise business was born.”


Each franchise business owner at Home Care Preferred is carefully selected based on their personal attributes and passion for the industry. Ken Waterhouse, managing director of Home Care Preferred, says: “We take attributes and values into consideration. Franchise owners do not need to have previous work experience in the homecare industry. We are happy to provide training and knowledge. We look for passion in the industry and the right approach to extend our company ethos in everything they do.” Home Care Preferred prides itself on its unique ethos and believes that an independent life at home is achievable with the right support. Its values of quality service, passion, integrity and honesty resonate throughout every aspect of the business, its staff and its suppliers. One year on and Home Care Preferred has enjoyed an exciting and profi table 12 months. The franchise businesses are ready to launch, business owners trained, and new franchise locations are emerging in 2018.


Home Care Preferred Homecare


www.homecarepreferredfranchise.com nav@homecarepreferred.com 020 8004 1603


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